Public Relations Manager, PlayStation
1+ day a week in office
Gaming and digital entertainment provider
Posted today
Gaming and digital entertainment provider
1001+ employees
Posted today
1+ day a week in office
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- Bachelor's degree with 6+ years of public relations experience, ideally working with consumer-facing brands or products
- Experience managing projects and the ability to work collaboratively with others across a large global organization
- Strong media relations experience with various outlets across consumer, technology, and business press
- Skilled in handling multiple projects with the ability to work effectively across a large distributed team environment
- Experience working for or with an external PR agency is preferred; in-house PR experience is a plus
- Experience working on online multiplayer game campaigns is a plus
- Strong communication skills including written, verbal, and interpersonal
- Proficiency in using Microsoft Office Suite, Google Apps, Slack, AI tools like ChatGPT and Copilot, etc
What the job involves
- The SIE Global Communications team is looking for a dedicated, results-driven Public Relations (PR) professional to join the Global Software Communications team
- Based out of our London, UK office, this role will support PR strategy and execution for PlayStation’s exclusive games, helping to tell impactful stories across gaming and entertainment media for one of the world’s leading entertainment companies
- The Public Relations Manager will work across PlayStation’s entire software portfolio, driving strategy and execution around product launches, events, media and influencer relations, in addition to supporting the department’s daily activities
- The ideal candidate is a strategic, creative, and highly collaborative individual who can develop and lead groundbreaking PR programs and campaigns that deliver impactful media coverage results on a global basis
- They should also be a strong writer, diligent and detail-oriented, and experienced fostering relationships with media and other influencers
- They should be a confident and composed story-teller who demonstrates both critical thinking and creativity, while staying on top of trends in gaming, digital entertainment and technology
- Expertise with leading product launches, review programs, events, and other PR-related tactics is required
- We’re looking for a team player who has a strong pulse on the media landscape and trends to bring fresh ideas to our team!
- Support and implement global PR strategy for PlayStation’s exclusive games, with a strong focus on measurable media return on investment
- Develop comprehensive, fully global PR plans and manage key tactics, such as media outreach, messaging development, event coordination, speaking opportunities, coverage reporting and asset distribution
- Coordinate PR efforts globally across PlayStation’s large network of local PR teams and agencies
- Build and maintain relationships with credible media and influencers, securing compelling coverage with a particular focus on mainstream media
- Work with PlayStation Studios, development partners, and cross-functional collaborators (e.g. Marketing, Brand Partnerships, Events) to define game messaging and implement media tactics with a high level of success
- Develop written materials to support game launches, including press releases, fact sheets, messaging/Q&As, briefing materials, etc
- Complete projects with minimal direction, run up to supervisor and department leadership, and keep the distributed team up-to-date on the various programs
- Partner with the broader SIE Communications team, including platforms, services, corporate, and social media (content communications) to contribute to broader brand narratives and initiatives for both external and internal audiences
- Offer strategic counsel to product stakeholders and manage handle crisis communications as needed
- Leverage best-in-class tools and processes to foster new ideas and devise solutions to department-wide improvements as needed
Application process
- Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks
Salary benchmarks
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
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