Social Media Manager, Dutch

• This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance
• 3–6 years of experience managing and growing social media for a brand
• Proven ability to create content that drives engagement, growth, and subscriptions
• Deep understanding of TikTok, Instagram Reels, and short-form video trends
• Strong creative instincts with an eye for what performs vs. what looks good
• Experience working cross-functionally with Growth, Creative, Product, and PR teams
• Data-driven mindset comfortable using insights to iterate quickly
• Ability to move fast, test, learn, and adapt in a high-growth environment
• Willingness to take chances, disrupt and try new things
• Strong project management and analytic skills
• Strong writing and communication skills with attention to tone and brand voice

Desirable

• We’re looking for a Social Media Manager to build and scale Dutch’s social presence into a high-impact growth and brand channel
• You’ll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency
• Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
• Create and publish high-performing content (short-form video, static, reactive, and trend-based)
• Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
• Manage content calendar aligned to campaigns, launches, and cultural moments
• Drive engagement through community management (comments, DMs, conversations)
• Identify trends, memes, and cultural moments to create timely, relevant content
• Collaborate with Growth to test paid amplification, whitelisting, and creator content
• Work with PR and Partnerships on influencer and celebrity integrations
• Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
• Support lifecycle and cross-channel content (email, SMS, landing pages) as needed
• You’ll build and scale Dutch Vet’s social presence
• Your work will directly impact brand awareness, engagement, and acquisition
• You’ll operate at the intersection of brand, performance, and culture
• You’ll help define how pet care shows up in modern media
• The chance to make a meaningful impact on pets (and their people)
• You’ll make trusted veterinary care more accessible to millions of pet parents