Integrated Growth Marketing Manager, Deel

• Experience: 5-10 years of experience in regional/growth marketing within Northern European markets
• Track Record: Proven success in developing demand generation strategies and uncovering new marketing channels for growth
• Innovative Mindset: A hacker’s mentality with a relentless drive to find innovative ways to achieve goals, even when challenging conventional wisdom
• Analytical Skills: Strong analytical skills with a history of measuring and enhancing marketing channel performance
• Collaboration: Excellent communication and collaboration skills, capable of effectively working across multiple teams and stakeholders on a global scale
• Communication: Superior verbal and written communication skills, with the ability to engage directly with executives and senior leaders
• Language Skills: Written and verbal fluency in English and French is required; additional European languages are a bonus

• As the Senior Integrated Growth Marketing Manager, you will play a pivotal role in driving the discovery and development of lead generation channels across the markets
• You will own the end-to-end local marketing strategy, execution, and performance, crafting and implementing demand strategies that identify and convert early adopters into loyal customers and brand evangelists
• Strategic Leadership: Develop go-to-market (GTM) fundamentals, including messaging and positioning, with a strategic focus on maximizing pipeline and conversion
• Cross-functional Collaboration: Work closely with local sales, central marketing, and digital marketing teams to create and execute demand and field marketing programs that accelerate pipeline growth
• Campaign Ownership: Own content and integrated campaign strategy and execution, working collaboratively with partners across Sales, Growth, and Marketing Operations
• Initiative Execution: Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders
• Growth Metrics: Drive growth at the territory level by developing and reporting on key KPIs, assessing pipeline health, and identifying challenges and priorities
• Customer Insights: Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win
• Geographical Strategy: Identify and account for regional differences within your focus markets, tailoring marketing strategies with a geographical perspective
• Team Contribution: Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicate strategies and timelines effectively across teams
• Budget Management: Track ROI and budget, influencing the allocation of marketing spend based on past performance insights

• Flexible Paid Time Off
• Parental leave
• The option to be paid in digital currency or the currency of your choice
• $100 per person per month Health and Wellness budget
• $30 per person per month Learning and Development budget
• FlexWork - you choose where you work - from your home, the beach, a Deel office, or through our WeWork global membership program

Total funding: $679.7m

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