Principal Product Designer, Dealfront
More information about location
Go-to-market platform
Job no longer available
Go-to-market platform
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To grow businesses' revenue to its fullest with GDPR-compliant B2B data.
Role
Who you are
- 8–12 years in Product Design or Design Systems leadership (multi-product SaaS)
- Deep experience with design tooling automation (AI, component libraries, no-code prototyping)
- Obsessed with enablement and scaling design through non-designers
- Strong aesthetic judgment + operational rigor — can translate chaos into structure
- Thrives in 0→1 environments; balances vision with execution speed
What the job involves
- Build the design system, templates, and AI-assisted workflows that enable PMs and engineers to design great product experiences
- Design at Dealfront is entering a new phase. We’re unifying multiple products into one platform — and design is the glue that holds user experience, trust, and brand together
- This is a founding leadership role shaping the future of how our products look, feel, and evolve through AI-enabled systems
- Design System Ownership — Create and evolve a unified design framework (components, UX patterns, accessibility standards) that all PMs and engineers can use
- Enablement & Templates — Build reusable templates, prompt libraries, and review checklists for flows, UI copy, and visual consistency using v0 and AI design tools
- AI-Assisted Design Workflows — Operationalize how PMs prototype, test, and iterate using AI (v0, Figma plugins or internal agents)
- Curation & Feedback — Establish a scalable feedback and review system (async, fast, and data-driven) to ensure experience quality without blocking velocity
- Design Quality Loop — Partner with Product Ops and Analytics to instrument user-experience metrics and feed learnings back into design systems
- Experience Strategy — Shape the overarching UX vision for Dealfront’s unified platform — clarity, trust, and conversion as design principles
- Hands-On Design Execution — Roll up your sleeves when needed to design core flows, high-impact visuals, or prototypes that set the quality bar for others to follow
- User Research Enablement — Define lightweight, repeatable ways for PMs to run and interpret user research; build tooling and templates to make user feedback part of every iteration
- Success Metrics:
- % of PMs actively using design system and templates ↑
- Time to prototype or validate a flow ↓
- Consistency score across Dealfront experiences ↑
- UX improvement velocity (iterations per quarter) ↑
- User satisfaction and trust metrics ↑
- The opportunity to work remotely, with a flexible work schedule
Our take
Oftentimes, sales and marketing teams operate separately instead of in tandem. For instance, the marketing department might deploy digital marketing strategies to drive traffic to the company's website, using marketing funnels to convert them into leads, while the sales department cold-contacts people - an expensive and ineffective process that Dealfront aims to update.
The company, formed from the 2022 merger of Echobot and Leadfeeder, provides a go-to-market platform that bridges the gap between marketing analytics and sales. With Dealfront, businesses can focus their efforts on the highest-value customers (companies actively searching or in need of their solutions), reducing time lost pursuing leads that do not convert to sales.
Post-merger, the company has raised substantial funding that will be invested in international expansion and hiring new talent, with the rebranded Dealfront name already serving upwards of 8000 clients. Operating in a strong market that is expected to surpass $9.5bn by 2028, Dealfront is well-positioned to meet, and possibly exceed, its growth plans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
88% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2019
$3.7m
SERIES A
Jun 2017
$0.9m
SEED
Total funding: $5.2m
Company benefits
- The opportunity to work remotely, with a flexible work schedule
- Mental Health support with Auntie
- Annual company retreats in sunny locations and team off-sites
Company HQ
Oststadt, Karlsruhe, Germany
Leadership
Bastian Karweg
(Founder & Board Member)Founded Echobot in 2011 as CEO. Has also founded several other companies, serving in many of them as CEO.
Herkko Kiljunen
(CTO)Co-founded Leadfeeder in 2012 as CTO. Has a background in Software Design.
Pekka Koskinen
(Chief Growth Officer)Co-founded Leadfeeder in 2012, where they served as CEO. Also co-founded Fraktio and Cluby, among others.
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