Web & CRM Marketing Manager, Team 17
6 Months Fixed Term Contract
Video game development & publishing
Be an early applicant
Video game development & publishing
101-200 employees
Be an early applicant
101-200 employees
Company mission
To represent the spirit of independent games.
Role
Who you are
- Hands-on web experience, leading web campaigns and managing the CMS and analytics. Hubspot or similar experience required
- Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp
- CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies
- Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions
- GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus
- Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable
- Creative - Understands creative best practice across web and email assets
- Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing
- Project management skills and ability to manage competing priorities
- Relationship and stakeholder management across internal & external partners (games studios a bonus)
- Analytical and commercial, with the ability to turn data into recommendations
- Clear communicator, able to brief partners effectively and champion the function
What the job involves
- The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email)
- They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games
- Day to day, the role takes hands-on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential
- Websites / Web pages – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand
- Email - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting
- CRM- Manage and optimise CRM workflows to enhance player lifecycle engagement and retention
- Planning - Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets
- Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through our channels/ or via our partners
- Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly
- Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI
- Creative - Provide clear and timely creative briefs that incorporate best-practice
- Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations
Our take
Team17 has developed and published some of the most popular and recognisable video and mobile games, such as Overcooked!, The Escapists and Moving Out. Its portfolio of 110+ games have won awards from several prestigious organisations, such as BAFTA, TIGA and Game Critics.
It has not always been plain sailing for the company. Back in 2022, it had to cancel an NFT project and also review its business practices after staffer complaints. But it also exceeded market expectations that year, increasing sales and making several acquisitions to expand its umbrella of companies.
With a varied portfolio of companies, Team17 boasts appeal to a vast section of gamers. And, since its games are available for download on a wide range of platforms, it is able to reach much of this market, enabling it to keep growing into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2016
$21.9m
GROWTH EQUITY VC
Total funding: $21.9m
Company benefits
- Annual Bonus Scheme
- 25 Days Annual Leave
- BUPA Health & Dental Care
- Hybrid & Remote Working
- Subsidised Fitness
- Shares Plan
- Console Loans (interest-free up to a value of £500 per annum)
- Life Assurance (x4 salary)
- Company Social Events
- Pension Plans
- Bike to Work Scheme
Company HQ
Wakefield, UK
Leadership
Debbie Bestwick
(Founder & Non-Exec Director)As the Group CEO, oversees Team17 PLC - Team17 Games Label, StoryToys, The Label & Astragon. Current Team17 Software Commercial & Legal Director.
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