Senior Customer Adoption & Advocacy Manager, Contentstack
$135-145k
Headless content management system
Open for applications
Headless content management system
501-1000 employees
Open for applications
$135-145k
501-1000 employees
Company mission
To enable the world's best brand to reimagine possible.
Role
Who you are
- 5–9 years of experience driving customer adoption, advocacy, and customer expansion (cross-sell and upsell) in a SaaS environment
- Proven track record building scalable customer programs that drive measurable results (adoption, retention, advocacy and expansion)
- Strong ability to translate customer data and insights into impactful customer marketing strategies
- Skilled at customer storytelling—beyond traditional case studies—to highlight business outcomes and innovation
- Exceptional relationship management skills and the ability to inspire customers to become brand ambassadors
- Familiarity with DXP, CMS, personalization, or related digital experience technologies preferred
- Experience working in an AI-forward environment, with demonstrated ability to use AI tools and technologies as a core part of day-to-day work, problem-solving, and continuous learning
- You enjoy occasional travel
- You value a fun, positive, collaborative culture!
What the job involves
- We’re seeking a Senior Customer Adoption & Advocacy Manager to be a strategic and hands-on leader to build and scale our Customer Adoption & Advocacy function across our Digital Experience Platform
- You will define how customers realize value, accelerate adoption, and grow into champions who advocate for Contentstack within their organizations and across the industry
- You’ll set the vision for customer adoption and advocacy programs that ensures customers achieve measurable value with our products, turns successful customers into brand champions and thought leaders, and builds a thriving, connected customer community that fuels retention and expansion
- The ideal candidate is a bridge-builder who understands how to connect campaigns, customer success, product marketing, and community engagement into a unified strategy
- You excel at turning complex product capabilities into clear business value and can navigate conversations with executives as comfortably as with hands-on practitioners
- Contentstack is an AI-forward company, and we expect all candidates to bring practical experience using AI tools and technologies as a core part of how they work, learn, and drive impact
- If you have a track record of driving measurable gains in customer expansion, adoption, loyalty, and advocacy, and thrive in a fast-paced environment, we’d love to hear from you
- Define and execute the strategic vision for customer adoption, expansion, and advocacy
- Establish frameworks and KPIs for measuring expansion, adoption, value realization, and advocacy impact
- Bring customers from both sides of our recent acquisition into one unified community and adoption journey
- Build marketing programs that drive product adoption and drive cross-sell and upsell, from onboarding to advanced use cases
- Partner with Customer Success to provide best practices content, playbooks, benchmarking, and success metrics
- Own customer communication channels (campaigns, email, community hub, webinars, user groups) to drive measurable results
- Design and scale high-impact programs such as Customer Advisory Boards, Technical Advisory Boards, executive forums, and events
- Champion and lead one direct report to own the advocacy function
- Set the vision for our customer advocacy engine, turning happy users into public champions through speaking opportunities, case stories, and community contributions
- Coach and support customers to confidently share their stories on stage, in media, and with analysts
- Build and nurture executive relationships with customer champions, developing them into long-term advocates
Our take
As enterprises handle and produce increasing volumes of content, the Content Management System (CMS) market is still growing strongly – expected to more than double in size by 2030. To differentiate themselves in a crowded market, disruptors entering the space are championing the idea of “Headless CMS”, through which enterprises can customize the front-end visuals while offering the same level of backend infrastructure.
Co-founded by the same trio that created and sold Built.io, Contentstack is one such disruptor that’s making a strong name for itself. Founded in 2019, the platform is now used by a number of major enterprises including Shell, JPMorgan Chase, McDonald’s, and Walmart.
The company has huge VC funding as well as a high-profile customer base, but there is still plenty of competition – Storyblok, Prismic, Strapi, and Kontent are all well funded and growing quickly too. That being said, Contenstack is hoping that its no-code automation features will help it stand out from the rest as the company looks to grow internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2022
$80m
SERIES C
Jun 2021
$57.5m
SERIES B
Total funding: $169m
Company HQ
MLK-183, Austin, TX
Leadership
Neha Sampat
(Co-Founder & CEO)Previously co-founded and was CEO of Raw Engineering and Digital Experience Platform Built.io (acquired by Software AG, 2018). Founder & Owner of Austin Woman Magazine & Host of the Dreammakers podcast. Official Member of Forbes Technology Council.
Nishant Patel
(Co-Founder & CTO)Was previously the Founder, CTO, then CEO of Digital Experience Platform Built.io (acquired by Software AG, 2018), as well Co-founder and CTO at Raw Engineering, where they ran a R&D incubator.
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