Senior Demand Generation Manager, Turtl
+ Share Options
Office located in Spitalfields, London
Content automation platform
Job no longer available
Content automation platform
101-200 employees
Job no longer available
+ Share Options
Office located in Spitalfields, London
101-200 employees
Company mission
Turtl's mission is to help communicators realize their full potential and become everyone's preferred way to tell their stories.
Role
Who you are
- Experience: Proven track record in demand generation and multi-channel campaign execution, preferably within a SaaS or technology company
- HubSpot Proficiency: Strong understanding and hands-on experience with HubSpot for marketing automation and campaign management
- Content Expertise: Exceptional content creation skills, with a portfolio showcasing your ability to produce compelling and engaging materials
- Strategic Thinker: Ability to develop and execute strategies that drive engagement and generate demand
- Analytical Skills: Data-driven approach with strong analytical skills to measure campaign performance and make data-backed decisions
- Collaboration: Experience working collaboratively with Sales, Product, and Customer Success teams to achieve common goals
- Communication: Excellent communication and storytelling skills, with the ability to influence and inspire stakeholders
- Customer Focused: Genuine passion for understanding and enhancing the customer experience
- Innovative: Creative mindset with a penchant for thinking outside the box and driving unique, impactful marketing initiatives
What the job involves
- As the Senior Demand Generation Manager, you will be the creative and content maestro driving our multi-channel campaigns
- You will play a crucial role in creating and capturing demand within our Ideal Customer Profile (ICP) through strategic and innovative marketing efforts
- Reporting to the VP of Marketing, you will manage our HubSpot platform, develop compelling content, and execute campaigns that resonate with our customers and target audience
- Campaigns: Develop and execute multi-channel demand generation campaigns that deliver against our ambition growth targets
- Content Creation: Create, distribute and remix engaging content to educate the market about the benefits of adopting Turtl,with a mix of channels and tactics
- HubSpot Management: Utilize HubSpot for campaign management, lead nurturing, and marketing automation to optimize our demand generation efforts
- Customer Journey Mapping: Map out the customer journey to create a coherent sequence of touchpoints that reflect the buying preferences of our customers
- Budget Management: Manage and optimize our demand gen budget to drive pipeline and revenue effectively
- Collaboration: Work closely with brand and product marketing, Sales and the wider business teams to ensure alignment and drive revenue growth
- Performance Tracking: Monitor, analyze, and report on the performance of demand generation campaigns, using data to make informed decisions and improve future efforts
- Lead: lead a small team, protect and promote team wellbeing and drive sustainable high performance
Salary benchmarks
Our take
Working on a research management project with psychology professionals at the University of Oxford made Nick Mason, the co-founder, realise that most companies market themselves in ways that go against how we absorb and remember information.
As a solution to this problem, he founded Turtl - a content creation software that uses psychological principles to help companies create engaging and impactful content. The startup differentiates itself in the market through its psychology-based digital format that is scientifically proven to increase reader engagement by over 70%, which leads to better marketing outcomes at a fraction of the cost.
Turtl aims to maintain its competitive advantage by constantly innovating and developing its software to provide better marketing and sales results. For example, in 2022 it launched a new tool that allows companies to customize content at scale based on the interests and needs of the target audience.
The startup was founded in 2014 and has opened up a US and UK office since then. Turtl generates over $1.5M in revenue per year and it counts Toyota, Cisco, Allianz, Baker McKenzie, and T. Rowe Price among its clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2021
$16.3m
SERIES A
Total funding: $16.3m
Company benefits
- Flexible working - We operate a hybrid working model, with the option to work with teams based in several locations
- Pension - UK employees will be auto-enrolled into our company pension scheme provided through Aviva. US employees will be enrolled into 401 (K) after 6 months
- Life insurance - UK employees are provided with 4x basic annual salary if the worst were to happen. US employees have Life Insurance, Health, Dental Care and Eye cover
- Well-being - We have third party experts on hand to support with family care, money management, bereavement, stress, health and wellbeing
- Training - We have a range of courses, online learning and webinars to help you develop your skills
- Team socials - We organize top-notch company socials that are enjoyable for everyone
- Share options - All our permanent employees receive share options
- Extra time off -Everybody is entitled to a day off each year on their birthday
Company HQ
Spitalfields, London, UK
Leadership
Nick Mason
(CEO & Chief Storytelling Officer)Previously was a developer at Tutt and then founded Turtl in 2014.
Mark Sallows
(Advisor)Previously founded Pointer in 2006. Since then has been Chairman of Fry, Non-Executive at Greengage Environmental and also Howoco. They co-founded Turtl, and served as CEO until 2016.
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