Marketing Director, Victor
£60-80k
+ potential performance related bonus
Office located in Fulham, London
On-demand private jet charter
Be an early applicant
On-demand private jet charter
101-200 employees
Be an early applicant
£60-80k
+ potential performance related bonus
Office located in Fulham, London
101-200 employees
Company mission
Victor aims to set you free to fly on your terms, anytime, anywhere in the world. Victor's mission is to make comparing, booking and managing private jet charters easier than ever before.
Role
Who you are
- 5–10+ years of marketing experience
- 3–5+ years in a leadership role
- Experience in the private aviation sector preferred
- Experience in customer service sector
- Experience in b2c marketing
- Proven track record of driving revenue growth
- Strong analytical and data-driven decision-making skills
- Experience managing multi-channel campaigns
- Budget management experience
What the job involves
- Reports to: Co-CEOs
- The Marketing Director will be accountable for shaping and executing the organisation’s marketing strategy to drive brand expansion, demand generation, and revenue performance
- This leadership role will oversee the marketing and partnerships team, align cross-functional initiatives and ensure that the marketing efforts directly support the company goal of growth, which will be driven by capturing marketing share and diversifying our services to our clients
- Work closely with CEOs to ensure that marketing is fully aligned with the mission and vision of Victor
- Develop and implement comprehensive marketing strategies for (a) the global brand and (b) for regional offices, which are aligned with company and regional goals
- Define market positioning, target audiences, and value propositions
- Lead annual, quarterly, and monthly marketing planning
- Identify growth opportunities and new market segments
- Ensure that the balance of marketing resource is optimised between business-as-usual marketing vs supporting big ticket / long term value creation initiatives
- Develop and manage the marketing budget
- Allocate resources effectively to maximize ROI
- Define, track and report on KPIs (CAC, LTV, ROI, pipeline contribution, brand metrics)
- Present performance insights to executive leadership
- Lead and champion creative marketing strategy and innovation and act as the central decision-maker and integrator for marketing initiatives
- Collaborating cross-functionally with marketing, sales, and product teams to develop and execute both tactical and strategic projects
- Ensure marketing is a significant driver of high energy culture within the business, through internal brand alignment
- Partner with Sales to align on revenue targets, pipeline goals, business development initiatives, and client events
- Collaborate with Product on launches and positioning
- Support HR with employer branding initiatives
- Work with leadership on strategic growth initiatives
- Oversee the design, implementation, and analysis of internal and external surveys and experimentation initiatives
- Head of Content and Communications
- Head of Partnerships
- Growth Marketing Manager
- Lead, mentor, and develop the marketing team
- Set performance goals and KPIs
- Foster a collaborative, high-performing culture
- Manage agency and vendor relationships
- Oversight over Victor’s digital marketing, brand management, and content and creative
- Oversight of brand strategy and consistency across all channels
- Strengthen brand awareness and market presence
- Guide messaging, tone, and visual identity
- Monitor our direct integrated marketing campaigns (digital, content, events, PR, paid media)
- Oversee lead generation and customer acquisition strategies
- Monitor and optimize marketing funnel performance
- Attend industry and marketing events and stay up to date with latest developments and trends to
- Continue to build Victor’s profile within private aviation
- Ensure our global team are communicated to briefed on latest market developments
- Build relationships within Victor’s parent company BlueFive Capital and collaborate with group companies, in order to identify intra-company opportunities for the purpose of maximising the company’s brand exposure
- Ensure our marketing output is best-in sector
- Works closely with: Sales (UK/US/AE), Product, Partnerships, and Senior Management
Application process
- Start Date: As early as possible, subject to notice periods
Salary benchmarks
Our take
Victor provides on-demand private jet charter through its app and website. By cutting out the middleman between a traveller and jet owner, Victor can reduce prices and increase availability.
The company is not the first to attempt an 'Uber for Private Jets' style business, with BlackJet notably closing in 2016. Yet, Victor believes that it offers something unique. It is the only private aircraft broker to focus on transparent quotes, bringing visibility to a previously opaque marketplace.
The company also sets itself apart by ensuring every flight booked through its digital marketplace offsets its carbon emissions by 200 per cent.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Best In Class Salary Structure: Stuck on 10% of the margin you make? Our remuneration structure is meritocratic, so you will be rewarded for exceptional performance
- Victor Perks: We strive for an optimal work/life balance, and a dog-friendly office plays a part! There is plenty of opportunity to interact away from our desks with team socials (virtual or in-person)
- 360 development: Measure yourself against the industry’s best brokers as part of the no.1 on-demand private jet team in Europe. Choose to collaborate across different areas of the business, such as marketing, product, and finance to you expand your skillset.
- Medical and Insurance Cover: Medical & dental BUPA cover. Income protection and life assurance coming soon.
- Flexible Working: Smarter working and greater control over your schedule. We support working from home and have desk spaces available in Central London.
- Social Development: Take part in team and individual challenges to support charities and local communities, alongside staff wellness activities.
Company HQ
Fulham, London, UK
Leadership
Clive Jackson
(Chairman)Clive founded Global Beach, one of the UK’s leading digital agencies, in 1993 and in 2001 spun out Autotorq.com before founding Victor in 2011. Served as CEO until 2020.
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