Senior Manager of Partner Enablement, Braze
Plus Employee Stock Purchase Plans
Customer engagement platform
Posted today
Customer engagement platform
1001+ employees
Posted today
Plus Employee Stock Purchase Plans
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- 3+ years of combined experience in Partner Enablement, Sales Enablement, Channel Management, or GTM roles, with at least 3 years specifically focused on partner or channel ecosystems
- Deep understanding of how channel and technology partner ecosystems operate, including co-sell motions, reseller economics, partner onboarding, and rules of engagement between direct and indirect sales
- Proven track record of building partner-facing and field-facing enablement programs from the ground up – including playbooks, certification programs, and onboarding curricula
- Strong systems thinker who can connect the dots across multiple workstreams and translate complexity into clear, actionable strategies and communications
- Exceptional stakeholder management skills, with the ability to influence and align senior leaders across Sales, Partnerships, Marketing, and Customer Success
- Experience driving organizational change and adoption – you know how to get field teams to actually change their behavior, not just consume content
- Data-driven approach to measuring enablement effectiveness – comfortable defining KPIs, pulling adoption metrics, and using data to iterate on programs
- Excellent communication and presentation skills; able to distill complex partner program information into crisp, compelling messages for a variety of audiences
- Experience with LMS and CMS platforms (Seismic experience strongly preferred)
- We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you
What the job involves
- Braze is moving decisively toward a partner-first model, and this role sits at the heart of that transformation
- As Manager, Partner Enablement, you will be the connective tissue between the Partnerships team and the broader GTM organization – ensuring that our sellers, customer success teams, and go-to-market leaders have the knowledge, tools, and confidence to engage with partners effectively and drive business results
- You will own the end-to-end partner enablement strategy for the field: from onboarding new resellers into the Braze ecosystem, to equipping the GTM org with the playbooks, programs, and fluency needed to work in a partner-first world
- Own the end-to-end reseller onboarding experience by adapting and scaling existing onboarding programs for a reseller audience, enabling new channel partners to quickly ramp on Braze’s platform, value proposition, go-to-market motion, and rules of engagement
- Ensure resellers are embedded into ongoing enablement programs, including product updates, sales methodology training, and campaign launches, so they can represent Braze effectively in market
- Build and maintain the Reseller Enablement Playbook, providing clear guidance on how partners sell, position, co-sell and service Braze in their markets
- Partner with the Channel team to support reseller activation across existing and new markets, including Eastern Europe, Spain, LATAM, and APAC, with enablement assets and programs tailored to regional needs
- Develop and track enablement metrics – adoption, certification completion, partner-sourced pipeline contribution – to continuously improve program effectiveness
- Serve as the single point of accountability for partner enablement across all non-delivery partner types, connecting the dots across initiatives to deliver a cohesive, partner-first enablement strategy for the field
- Work closely with GTM Enablement, Sales, and Partnerships leadership to design and embed role-specific partner rules of engagement into daily field operations – ensuring AEs, CSMs, and Solution Consultants know how and when to engage with partners at every stage of the deal cycle
- Build enablement programs that help the GTM org understand how to co-sell alongside Technology partners (e.g. Shopify, Databricks, Snowflake) and leverage Marketplace channels (AWS, GCP) to source and accelerate opportunities
- Establish a consistent operating rhythm with Partnerships and GTM leaders to surface enablement needs, track adoption, and report on program impact
- Audit and synthesize the full landscape of partner enablement initiatives across Channel, Technology, and Marketplace pillars, identifying gaps and prioritizing efforts to maximize field impact
- Collaborate with GTM Enablement to ensure partner content is integrated into core enablement programs (onboarding, SKOs, ongoing learning), rather than operating in isolation
- Build and curate enablement content – training modules, battlecards, partner engagement guides, and e-learning – in partnership with Enablement, Product Marketing and the Partnerships team
- Maintain and improve partner enablement assets in Seismic, ensuring the field always has current, easy-to-find resources
- Partner with Braze’s Learning Team to make relevant GTM enablement content available to the Delivery Partner ecosystem
Salary benchmarks
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt it's placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
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