Marketing Coordinator, Topsort
AI-first infrastructure platform
Be an early applicant
AI-first infrastructure platform
21-100 employees
Be an early applicant
21-100 employees
Company mission
To democratize world-class auction and AI-based monetization technology that giants in Silicon Valley have been using as a profit engine into the wider ecosystem of eCommerce.
Role
Who you are
- We’re looking for a motivated, smart, and dedicated Marketing coordinator to join us as the early Marketing team member based in our Boston office
- 3+ years of experience in digital marketing, content marketing, SEO, SEM, and Social Media Marketing (paid and organic). Start-up experience is a plus!
- Bachelor’s degree in Marketing, Computer Science, or any other related fields
- Experience working closely with sales development teams, able to represent marketing effectively while delivering supporting content and tools to enable
- Excellent verbal, written, presentation, and analytical skills with an entrepreneurial approach
- Ability to work independently while also contributing as a team player; willing to experiment with new ideas, concepts, tools, and approaches to marketing and business development using outcome-based metrics to demonstrate success
What the job involves
- Marketing Management and Optimization: Support in managing our website’s content. Optimize SEO, conduct regular updates to ensure the website aligns with evolving business objectives
- Content Marketing: Support the creation, edition, updates, and distribution of marketing material, including website content, newsletters, press releases, blog posts, LinkedIn posts, and other social sites to drive traffic, create awareness, and grow demand with the target audience. Closely work with our external agencies for PR and tradeshows
- Data Analysis: Track, measure, analyze, and report on the effectiveness of demand creation campaigns and their impact on the pipeline, making recommendations for future programs and investments using Hubspot
- Strategic Planning: Execute a data-driven marketing strategy (predominantly Retail) portfolio of integrated campaigns and programs that include a blend of inbound and outbound activities, including email, SEO, PPC, display ads, social media, and online events
- Event Management: Plan and execute events, conferences, and webinars to showcase Topsort’s expertise and solutions
- Continuous Improvement: Evaluate the current go-to-market process to identify improvement opportunities. Propose and implement solutions to streamline workflows, and improve effectiveness of our marketing strategies. Conduct research on competitors' marketing activities to stay ahead in new tendencies
Our take
With the likes of Meta, Amazon, and Google hosting the majority of ad campaigns, contemporary strategies can become overly complicated and lacking in owner control. Topsort has created a simple and customisable API through which users can create advertising elements like sponsored listings, banner and video ads, and control how they’re shown to potential customers.
Where the platform stands out is in its transparency and privacy-first approach - delivering a direct replacement of the “cookie” system usually used in sponsored ads. Topsort’s “clean room” is an encrypted technology that has zero-visibility into privacy data, ensuring anonymity for those being analysed.
This exciting new approach to media marketing analysis and campaign planning has turned investors' heads, at a time when data privacy is a hot topic. Topsort has enjoyed an impressive Series A of $20M, which will be used to scale and accelerate its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2024
$20m
SERIES A
Mar 2022
$8m
SEED
Total funding: $28m
Company HQ
SoMa, San Francisco, CA
Leadership
Regina Ye
(Co-Founder & CEO)Previously a Product Lead at Hopin, and Founder at ZIRUI Inc.
Francisco Larrain
(Co-Founder & CTO)Currently a Board Member at Maxxa. Previously worked in Local Engineering at Groupon, and was Founder and CEO of Zappedy.
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