Senior Manager of Digital Marketing, Noodle
Paid Social
$100-115k
+ Bonus potential, and equity opportunities
More information about location
An education network of the top US colleges, universities and students
Be an early applicant
An education network of the top US colleges, universities and students
501-1000 employees
Be an early applicant
$100-115k
+ Bonus potential, and equity opportunities
More information about location
501-1000 employees
Company mission
Noodle's mission is to make world-class education more accessible, transparent, collaborative, and on-demand than ever.
Role
Who you are
- 5-7 years of digital marketing experience
- Prior experience managing a team of Digital Marketing Specialists
- Bachelor’s degree or equivalent certifications/experience
- Strong foundational understanding of Social Media and Digital Marketing principles and recent updates in the industry
- Strong research skills
- Working knowledge of Google Workspace (Docs, Slides, Sheets)
- Excellent verbal and written communication and presentation skills
- Ability to think creatively with a desire to continue learning new skills
- Ability to work effectively in dynamic, rapidly changing, team-based environment
What the job involves
- Our Sr. Manager, Digital Marketing Paid Social will focus on devising strategies to enhance visibility and lead generation on Social Media platforms for our Partner institutions. Leading a team of Specialists, you’ll develop and execute high impact, targeted campaigns across a number of universities and programs
- This role requires cross-functional collaboration to support a diverse client portfolio. A solid understanding of Sales Funnels is essential to communicate strategies and performance insights effectively to internal and external stakeholders, ensuring alignment with business objectives
- You’ll be instrumental in establishing and refining processes for timely performance reporting and providing actionable recommendations. As the Senior Manager, your main responsibility is to grow lead volume and application starts across a managed portfolio of social channels
- Leadership & Team Management: Lead and mentor a team of three specialists, providing guidance in executing best in class Paid Social strategies and fostering professional growth
- Strategic Development: Design and implement comprehensive digital marketing campaigns designed for prospect generation and conversion funnel improvements
- Cross-Functional Collaboration: Work closely with the paid media team, creative teams, analytics, and planning to ensure cohesive and effective marketing execution across all platforms
- Performance Analysis: Utilize analytics tools (e.g., Google, Meta, Linkedin Ads Managers) and data visualization tool (Tableau) to track campaign performance, interpret data, and derive actionable insights for continuous improvement
- Paid Social Optimization: In conjunction with your team, conduct audience research to ensure we’re targeting the highest quality candidates and create an ongoing testing process to challenge our best practices
- Platform Ownership: Own the relationships with Social Media vendors and be the go-to resource for training, troubleshooting, billing, etc. related to social media platforms
- Communication & Reporting: Regularly communicate strategies, results, and optimization recommendations to General Managers and other internal and external stakeholders to inform business decisions
- Market Research: Analyze market trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic direction
Our take
Noodle is a certified B Corp creating online and agile programs for US universities that elevate campus-wide teaching and technology. It is the country's fastest-growing online learning network.
Noodle develops and manages more than 80 graduate, degree completion, and certificate programs at 25 leading US universities. Its highly-rated online programs are collaborative, engaging, and supportive, fostering a vibrant community of students and faculty that frequently engage, discuss and share ideas.
The company has experienced several years of tremendous growth; it has signed more degree programs with elite schools than any of its competitors combined. Enrollments to date in Noodle-managed programs will produce $400M in lifetime revenue for its university partners.
Noodle is continuing to activate hyper-growth for its university partners by investing in acquisitions and innovation that help it to keep marketing and student support costs low. The company eventually plans to move beyond degree programs to compete in the lifelong learning market. Competitors in this space include Keypath, Academic Partnerships, Elsmere Education, 2U and Bisk
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 401(k) with match, bonus, and equity opportunities
- Tools you need on us—MacBook is our computer of choice
- Medical, dental, and vision insurance; short- and long-term disability coverage; plus supplementals for all employees and dependents
- 12 weeks paid parental leave
- Pre-tax commuter benefits—although we are all 100% remote for now
- 15 days PTO, nine paid holidays, and Summer Fridays
- Monthly gym reimbursement and membership to premium medical services like One Medical and Eden Health
- Yearly education stipend for lifelong learning
Company values
- Catalyze Change - We help universities transform themselves to better educate students. What is excellent today may not be so next year; we pursue lasting impact - in learning, process, access, technology and service
- Build Community - We work and communicate collaboratively, transparently and directly with one another. We like to challenge and be challenged in the pursuit of our common mission. We celebrate our diverse and largely remote workforce, modelling the experience we build for our students
- Demand Excellence - We have high standards and don't compromise on them. We commit to getting the job done and done well
- Never Stop Learning - We find meaning in the shared desire to learn and facilitate learning. We grow - both as individuals and as a company - from our mistakes and our successes
- Embrace Joy - We seek joy every day in our respective roles and in one another. We relish the challenge of building a company that does excellent and meaningful work
Company HQ
Union Square, New York, NY
Articles
Leadership
John Katzman
(CEO )Before founding Noodle, John founded and ran another online learning platform 2U and was CEO and Chairman of The Princeton Review, which also aimed at helping students get into and pay for higher education. They have also served as a director for numerous education charities, including Carnegie Learning.
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