PR Coordinator, Live Nation
Insomniac
$20.00-27.00/hour USD
More information about location
5 days a week in office (Calabasas, CA)
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$20.00-27.00/hour USD
More information about location
5 days a week in office (Calabasas, CA)
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Insomniac has an opportunity for a highly motivated self-starter who embodies both a passion for dance culture and a love of the public relations and marketing-communications space
- Must have great interpersonal, communication and writing skills, impeccable attention to detail, and, importantly, a passion for storytelling
- This is an ideal opportunity for someone who wants to further build their knowledge and grow professionally within a dynamic work environment
- 1+year of experience in music public relations or relevant internships, preferably with exposure to dance music or live events. Any journalism background is a plus
- Existing relationships or familiarity with key media contacts across dance music outlets and industry trades is a plus
- Exceptional writing skills, with the ability to craft compelling press materials, pitches, internal documents, and other communications tailored to different audiences
- A strong understanding of the current media landscape, including both traditional press and emerging digital platforms with an emphasis on music and culture
- Must be available to work in an office in Calabasas, CA five days per week (8-hour shifts)
- Proficiency in Google Workspace (Docs, Sheets)
- A highly motivated self-starter with a "solutions-first" mindset and a proactive, can-do attitude
- Strong problem-solving skills, with the ability to manage time effectively and move projects forward with urgency and attention to detail
- Passion for and knowledge of electronic music culture, including Insomniac’s festivals, brands, and community
- Must enjoy working in dynamic, fast-paced environments and open office concept spaces, with often immediate deadlines, loud noise levels and drastic temperature and climate changes at varied event locations
- Must be able to manage their own time and balance their own workload while bringing a can-do, positive attitude to getting the job done, including working evenings and weekend hours, when necessary
What the job involves
- Insomniac is hiring a PR Coordinator to join our vibrant, growth-minded culture rooted in respect, creativity, and connection
- The ideal candidate is a self-motivated, independent thinker who helps develop and implement creative yet pragmatic communications strategies to share Insomniac’s incredible story and engage audiences across all media channels where our growing fan base is seeking our content, within the music industry and broader media landscape
- The PR Coordinator will manage complex projects working both independently and collaboratively with internal and external team members anywhere in the world
- Monitor and manage the press@insomniac.com inbox, ensuring timely and professional responses to incoming media inquiries
- Build and maintain strong relationships with journalists, photographers, influencers, and other media professionals covering Insomniac events
- Review, approve, or deny media credential applications for all concerts, festivals, and club shows
- Take ownership of logistics and communications for credentialed press, ensuring they have everything needed for seamless event access
- Draft, edit, and distribute a variety of written materials including press releases, media alerts, festival recaps, news articles, and PR reports
- Create Electronic Press Kits (EPKs), one-sheets, and talking points that support marketing and communications efforts across all event brands
- Assist in formatting and distributing press releases and announcements through third-party platforms
- Draft official quotes and remarks on behalf of company executives for interviews and media opportunities
- Draft content for a handful of social media posts per month
- Support the planning, coordination, and execution of signature philanthropy initiatives, including charity auctions, fundraising events, and community engagement campaigns
- Partner with cross-functional teams by managing timelines, tracking budgets, and ensuring seamless integration of philanthropic messaging across marketing, PR, and on-site activations
- Help maintain accurate impact reporting, track participation metrics, and contribute to storytelling efforts that highlight the company’s charitable impact
- Compile and distribute daily press clips and weekly media reports summarizing editorial coverage, social content, and broadcast placements
- “Grade” the media coverage and immediately flag content that is not aligned with the brand, providing recommendations for addressing the situation and fixing the content
- Track and analyze earned media reach, sentiment, and impact across multiple campaigns and channels
- Provide continuous updates to internal stakeholders and festival teams on major press hits and campaign performance
- Contribute to campaign brainstorms and planning meetings to identify newsworthy angles, storytelling opportunities, and press-worthy initiatives
- Build and update tailored media lists based on event genre, location, and audience to ensure relevant coverage
- Draft suggested PR strategies and timelines for full event campaigns
- Research and maintain a current media database with contacts across key Insomniac markets, domestically and internationally
- Liaise with marketing, brand, and promoter teams to ensure PR strategy aligns with broader campaign messaging and promotional efforts
- Pull and organize photo selects following concerts and branded events; fulfill press photo and video requests as needed
- Maintain internal folders (Dropbox/Google Drive) with the most current/up to date press materials, releases, images, and assets
- Coordinate with external firms/agencies for asset delivery, fact-checking, and announcement timing
- Provide onsite assistance as needed at select concerts, club shows, and festivals by managing media check-in, building and staffing press lounges, and facilitating artist interviews or photo moments
- Train and provide support in onboarding team members, clients, vendors and partners when needed
- All other projects and initiatives as identified
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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