Brand Events Campaign Manager, Procore
$90.4-124.2k
+ Equity
More information about location
Construction management platform
Job no longer available
Construction management platform
1001+ employees
Job no longer available
$90.4-124.2k
+ Equity
More information about location
1001+ employees
Company mission
To forge a better future for everyone in construction.
Role
Who you are
- This role is ideal for someone who enjoys working cross-functionally to combine various ideas, priorities, and business goals into cohesive marketing plans
- 6+ years of working experience in campaign management or product marketing, or similar role, 2+ years experience in B2B SaaS is ideal
- Bachelor’s degree or equivalent work experience required
- A strong understanding of Salesforce, Tableau, Adobe Analytics and marketing performance data analytics
- Highly motivated, self-starting nature; you respond positively to moderate guidance yet are capable of (and comfortable with) independent critical thinking and problem-solving
- Exceptional project management skills with the ability to multi-task and complete projects flawlessly under tight project deadlines
- Comfortable working with and reporting data, decisions and and status’ to leadership and executives on a regular basis
- Comfortable working cross functionally and leading trainings, discussions and sharing your expertise
- Ability to pivot and adapt in a rapidly changing environment
What the job involves
- We’re looking for a Brand Events Campaign Manager to join Procore’s growing Marketing team
- In this role, you’ll plan and execute marketing campaigns in support of our annual industry event, Groundbreak
- You’ll manage the strategy, messaging and campaign distribution to both prospects and customers, resulting in in-person and virtual attendance, improved event experience, and increased event revenue
- As the Brand Events Campaign Manager, you’ll partner closely with various teams across marketing to ensure Groundbreak promotion reaches every audience around the globe
- This position reports to our Director of Event Marketing (USA)
- Develop a deep understanding of the in-person and online event journey and become the go-to expert for Sales, CS and Marketing teams
- Lead the development and tactical execution of go-to-market campaigns activities for Groundbreak, including pricing and discount strategy, event positioning, event experience (in-person and online) and value, resulting in long term event and revenue growth goals
- Create and own the calendar/execution of year-round Groundbreak campaigns in U.S., ANZ, Canada, and UK to support both in-person attendance and online engagement, and communicate this plan to all stakeholders regularly
- Own and meet or exceed ticket revenue, registration, and attendance goals for each annual event
- Work closely with marketing centers of excellence to identify and optimize the best channel mix for the promotion of each phase of promotion
- Strategize with the Virtual Technology Event Manager and Automation teams to develop an ideal registration, checkout and data workflow/collection strategy
- Collaborate with relevant stakeholders to develop, analyze and track event KPIs
- Work with Campaign Marketing teams around the world to build a strategy of when and how Groundbreak is incorporated into their existing/evolving GTM plans
- Enable and support customer-facing teams, such as Sales and CS, to promote in-person and online Groundbreak attendance, and use engagement as an opportunity to improve customer retention and increase revenue
- Partner with regional Brand teams to strategize, plan and execute campaigns to support the first-ever Groundbreak held in Sydney, Australia
- Develop playbooks to create successful, repeatable campaigns as Groundbreak enters additional international markets
- Create, manage and enable all follow-up plans to contacts participating in Groundbreak
- Own and document post-event performance and on-going goals
Our take
Construction tech company Procore offers a cloud-based construction management platform. With substantial productivity gains and cost reductions on the table for construction companies that digitize more efficiently, Procore’s offerings are an attractive prospect for those operating in the industry.
Founded in 2002, Procore now serves over 150 countries, providing a range of products for preconstruction, project management, and resource and financial management. Its platform is built atop multi-zone cloud infrastructure, and is able to house every app, document, and person involved in projects, providing visibility that simplifies processes for everyone involved.
With promising stock performance and a legacy position in the construction tech sector, Procore seems likely to continue a steady upward trajectory in this growing market. On top of this, the company published its first Environmental, Social and Governance report in 2022, highlighting its commitment to work towards a more sustainable future, and has continued to develop integrations and partnerships to improve its offerings.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
May 2020
$150m
LATE VC
Sep 2019
$94.9m
SERIES I
Total funding: $567.8m
Company benefits
- Physical and Mental Wellness Support: With comprehensive healthcare benefits, long-term disability, life insurance and other resources.
- Values-Driven Paid Time Off: Based on openness, ownership and optimism – take the time you need when you need it.
- Retirement Benefits: Such as a 401k or RRSP with employer contribution (varies by country).
- Employee Stock Purchase Plan: Exclusively for eligible employees to purchase discounted shares of PCOR stock.
- Employee Enrichment Program: With classes and programs for personal and professional development.
- Procore Perks: A reimbursable stipend for purpose-driven goods and services that support work/life well-being and physical and financial wellness.
- Family Building Benefits: Including fertility treatments (with some medical plans) and cash benefits to support adoption and surrogacy for all eligible U.S. employees.
Company HQ
Carpinteria, CA
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