Channel Marketing Manager, Virta Health
$112.4-132.2k
Salary dependent on location
Diabetes reversal treatment
Job no longer available
Diabetes reversal treatment
501-1000 employees
Job no longer available
$112.4-132.2k
Salary dependent on location
501-1000 employees
Company mission
To reverse diabetes and obesity in one billion people.
Role
Who you are
- 5+ years channel marketing experience, ideally in healthcare / healthtech or in a regulated industry
- Comfort executing marketing campaigns like email, direct mail, and SMS to drive growth at a fast-growing startup
- A track record of design data-driven channel marketing experience, running A/B tests, and leveraging data thoughtfully to drive and improve performance
- Experience with marketing automation and modern martech stacks to be able to execute and QA with a high degree of operational excellence
- Grit and initiative - ready to hop in as needed to solve problems, address emerging issues, and make the team successful
- Ability to work with cross-functional teams and build relationships across domains to get things done
What the job involves
- As a Channel Marketing Manager, you will lead on executing marketing campaigns through email, direct mail, and SMS to help grow our impact to millions of users
- Through careful development, testing, and QA, your efforts will help us reach people across the country and engage diverse audiences
- Reporting to the Senior Manager of Channel Marketing, you will also be a part of shaping our segmentation and personalization strategy, to make sure that we are maximizing the impact of every touchpoint on every member we can reach
- You’ll be part of a high-powered growth team that is working to scale our growth by 10x or more
- Lead the execution of email, direct mail, and SMS campaigns to millions of potential members, using data to drive decisions and identify opportunities for greater impact
- Utilize tools like Salesforce, Braze, and Asana to design, execute, and optimize personalized multi-channel campaigns, ensuring each campaign is coordinated in detail to exceed member and customer expectations
- Develop user journeys from end-to-end that amplify end user experiences to drive iteration and improvement on our marketing strategy
- Manage how we segment and QA audience files, developing new processes and deep diving as issues emerge
- Collaborate closely with cross-functional teams including Product, Sales, and Customer Success to ensure seamless execution of marketing campaigns. Facilitate open communication and alignment to achieve shared objectives, such as securing marketing access and enhancing member engagement."
- Within your first 90 days at Virta, we expect you will do the following:
- Master Virta’s multi-channel marketing strategy and technology stack
- Lead the execution of at least one comprehensive campaign across email, SMS, and direct mail channels, with a focus on driving measurable growth
- Get familiar with tools like Salesforce, Braze, Asana, and look for process opportunities to improve each of these tools
- Build strong relationships with the business development team and gain a deep understanding of Virta members' needs, translating this knowledge into effective marketing strategies
- Contribute to our A/B testing strategy and ideation for email and direct mail
- Work closely with our growth team to plan for upcoming launches and on how to serve our expanding client base
Our take
Much of the care for type 2 diabetes has been based on control and prevention, rather than a direct reversal of the issue. Virta Health is changing that, providing patients with personalized treatment plans, virtual monitoring and patient care.
Instead of depending upon medication, which often needs to be increased over time, the company is tackling the problem at its root and taking a fundamentally different approach that is better for the patient, and more economical for insurers. Among enrolled patients in its clinical trial at one year, 60% achieved diabetes reversal.
While platforms like Vida Health also serve similar markets, the large number of prediabetic (88M) and diabetic (30M) Americans presents a significant opportunity for growth. Along with its significant funding round in 2021 fueling its efforts to expand the reach of its telehealth-powered diabetes reversal treatment. Positioning the company for widespread adoption and continued success in addressing this critical healthcare challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$133m
SERIES E
Dec 2020
$65m
SERIES D
Total funding: $373m
Company benefits
- Remote-first work environment with ability to work from home
- Flexible work hours & time off policy
- Virta pays 99% of all employee health insurance premiums, and 75% for all dependents
- Up to 16 weeks paid parental leave
- Enroll in the Virta treatment for free and give a discount to friends and family
- Internet, home office, learning & development stipends
- Employee Resource Groups like Parents of Virta, Ladies of Virta, and Virtans for DEI
- 401K and ROTH contribution opportunities
Company HQ
Civic Center, Denver, CO
Leadership
Sami Inkinen
(Co-Founder & CEO)Worked on Microsoft’s strategy team for MS Office, and as a consultant for McKinsey & Company within the software, telecommunications, and government sectors. Co-founder of online real estate marketplace Trulia, serving as its COO until its IPO and eventual sale to Zillow Group.
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