Associate Marketing Director, Audigent
Demand Gen
$120-140k
Data management platform
Job no longer available
Data management platform
101-200 employees
Job no longer available
$120-140k
101-200 employees
Company mission
Audigent's mission is to power virtuous connection and commerce through clean, intelligent data.
Role
Who you are
- Collaborative and positive attitude, motivated by doing great work and growing a brand
- 5+ years of experience in marketing, with an expertise in digital marketing and lead generation
- Experience with marketing automation tools (ie: HubSpot, Marketo, Pardot, Constant Contact, MailChimp)
- Experience with Salesforce CRM
- Experience with LinkedIn Advertising
- Familiarity with Google Analytics
- Lead generation campaign experience for B2B target audience
- Excellent communication skills, both written and verbal and the ability to efficiently present sophisticated information in a digestible format
- An eye for quality and close attention to detail
- Understanding of tried-and-true strategies and openness to test-and-learn mode to identify new opportunities
- Comfort and a general understanding of Ad Tech ecosystem a plus
- Bachelor’s degree in marketing/communication a plus
What the job involves
- We are seeking an experienced associate marketing director to support our growing business and to evolve/elevate our brand in the market
- This role will report directly to our CMO, working closely to develop top-notch programs and marketing campaigns to fuel rapid growth
- Support marketing strategy development for both lead generation and customer upsells across owned, earned, and paid media. Establish a set of KPIs that will measure success of all programs
- Manage marketing lead generation campaign development/automation working collaboratively with sales and enterprise leads
- Create Sales Enablement content – strategize and execute on the development of sales enablement content for external use while driving internal promotion. Support sales team on development of sales collateral materials
- Develop media strategy, while providing thought leadership on media best practices and innovation - including paid media
- Drive partner marketing strategy, from partner acquisition and enablement to co-marketing opportunities with top-tier partners
- Partner with events lead on all communications and marketing needs for relevant programs and projects
- Data analysis and reporting: analyze performance data and report on results, including campaign results, data stories, and campaign recommendations
- Extract analytic insights from various data points to segment audiences and optimize campaign efforts. Create email cadence nurtures based on audience segments
- Oversee digital marketing efforts including website enhancements
- Manage ongoing marketing revenue tracking model to allow for ongoing monitoring and fuel process of continuous a improvement
- Vet the use of new technologies and vendors needed for our marketing tech stack to achieve pipeline goals
- Ensure timely deployment of initiatives and campaigns by managing stakeholders, timelines, and processes
Our take
It’s been a tough few years for data management platforms (DMPs). Initially designed to collect, segment, and distribute anonymous cookie-based data for the purpose of marketing, DMPs have been struck particularly hard by the phase-out of cookies by most major browsers in response to concerns over privacy. DMP Audigent, however, has been coming up with some innovative solutions to this challenge.
The founding team provide the company with remarkable industry connections that yield data from music, lifestyle, and sports industries. This consumer data is invaluable, but historically was not sold and packaged by music labels as meticulously as it might have been in other industries.
In terms of leveraging this data pool going forwards, Audigent has developed new products like the Hadron ID that can operate with greater privacy and efficiency in the cookie-less future of digital marketing. The company is demonstrating an adept, strategic approach to accommodating the rapid industry changes of recent years. If it can continue to do so whilst safeguarding its industry-specific data sources, it looks set for a solid future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2021
$19.1m
SERIES B
Nov 2019
$6.7m
SERIES A
Total funding: $31.7m
Company benefits
- Up to 100% towards Health, Dental, & Vision plans
- 401k
- Flexible PTO
- Onsite Professional Mentor
- Life, Disability & Travel Insurance
- Wellness Reimbursement
- Professional Development Training Reimbursement
- Referral bonuses
- Generous Maternity Leave
- Company Offsite Events
Company HQ
Acton, London, UK
Articles
Leadership
Brian Brater
(Co-founder & Executive Chairman)Previously co-founded Rawkus Records (sold to Universal Music Group in 2004), where they signed and developed classic artists like Mos Def, Talib Kweli, Kanye West, Eminem, and Dr. Luke. Subsequently co-founded digital media giant UPROXX (sold to Woven Digital in 2014) and Big Frame (sold to Dreamworks Animation and merged with AwesomenessTV in 2014).
Drew Stein
(Co-founder & CEO)Previously founded video advertising company DashBid, and alongside his work at Audigent is also the executive producer at The Station Media (which they founded in 2003), and Chairman/President of the Harriet & Esteban Vicente Foundation.
Shelton Mercer III
(Co-founder)Has served as COO at Delaware Valley Association for the Education of Young Children and Stop Hunger Now, as well as EVP at audience mobilization company Different Drummer. Alongside Audigent, is also co-founder of TwitCHANGE, founder and chairman of The Mercer Advisory Group and Mercer Innovation, and a strategic advisor for 1776.
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