Product Marketing Director, Workiva
Financial Services, EMEA
Up to 40% travel
Software for sustainability, GRC & financial reporting
Be an early applicant
Software for sustainability, GRC & financial reporting
1001+ employees
Be an early applicant
Up to 40% travel
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Bachelor’s Degree in marketing or related field
- 10+ years of experience in Product Marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
Desirable
- B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred
- Industry experience in the financial services sector, such as banking, insurance, or investment management
- Proficiency in implementing product-led growth (PLG) GTM strategies, tactics, and frameworks
- Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Product, and Customer Success
- Experience analyzing pipeline, bookings, and revenue performance data to identify and optimize GTM opportunities
- Exceptional communication, storytelling, and program management skills with the ability to tailor messaging for diverse audiences
What the job involves
- As a Product Marketing Director at Workiva, you will partner to lead the go-to-market (GTM) strategy for our Financial Services sector (banking, insurance, and investments) across the EMEA region
- This is a high-impact individual contributor role designed for a strategic builder
- You will own key aspects of the industry platform strategy, partnering with global leaders to shape vertical-specific offerings, accelerate regional momentum, and serve as the EMEA expert within a high-performing marketing organization
- You will collaborate with Product, Sales, Partnerships, and Revenue Marketing to deliver solutions tailored to EMEA market dynamics
- From co-leading vertical launches to presenting to executive stakeholders, you will ensure our GTM execution aligns with both regional customer needs and enterprise priorities
- Create and execute GTM strategies for Workiva’s industry platforms in EMEA, tailoring approaches to the specific regulatory and competitive needs of banking, insurance, and investments
- Lead regional platform launches, defining sector-specific messaging and coordinating cross-functional teams for maximum market impact
- Craft differentiated positioning and messaging based on EMEA industry dynamics, buyer personas, and competitive intelligence
- Consult with EMEA customers and Product Management to ensure solutions solve real-world regulatory and operational challenges
- Influence and own pricing and packaging strategies for industry solutions in EMEA to align with regional value and growth goals
- Drive regional thought leadership through blogs, webinars, white papers, and speaking engagements that elevate Workiva’s credibility across EMEA financial markets
- Support and consult EMEA sellers directly, providing messaging, enablement tools, and strategic guidance to accelerate deal cycles across multiple countries
- Partner with cross-functional leaders globally to align strategy, shape EMEA GTM plans, and ensure regional insights inform the global roadmap
- Measure and refine GTM performance using regional pipeline and revenue data to improve messaging and launch effectiveness
- Present regular insights and strategic recommendations to regional and executive leaders to support platform expansion
Salary benchmarks
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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