Director of Web Experience, Justworks
$198-237.6k
Tableau
Google Analytics
Contentful
Senior and Expert level
New York
2+ days a week in office
Business operations platform
Open for applications
Business operations platform
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Open for applications
$198-237.6k
Tableau
Google Analytics
Contentful
Senior and Expert level
New York
2+ days a week in office
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- This role requires a strategic thinker, growth marketer, and digital experience leader who thrives in a data-driven environment
- You are deeply familiar with modern web technologies, SEO, CRO, UX, and digital personalization
- You have a track record of leading high-performing teams and collaborating cross-functionally with Marketing, Product, Design, and Engineering teams to create seamless and impactful web experiences
- Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals
- Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge
- Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism
- Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
- Builds networks - effectively building formal and informal relationship networks inside and outside the organization
- Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others
- Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others
- Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude
- Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example
- Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”
- Minimum of 8+ years experience managing websites, SEO, CRO, and digital experiences, preferably in B2B SaaS
- Minimum of 3+ years experience managing people/teams, including coaching and developing marketers
- Proven track record of leading website initiatives that drive conversion and impact revenue
- Strong knowledge of technical SEO, structured data, and search algorithm trends
- Experience managing web reporting, analytics platforms (Google Analytics, Heap, Tableau), A/B testing tools (VWO), and personalization platforms
- High degree familiarity with web data and a track record of leveraging data to build and power engaging web experiences
- Hands-on experience managing a web roadmap and prioritizing initiatives but not directly executing on deployments or experiments
- Strong storytelling skills and the ability to effectively communicate insights and recommendations to both technical and non-technical stakeholders
- Bias towards action, with a test-and-learn approach that values iteration and speed-to-market over perfection
What the job involves
- Justworks is looking for a Web leader to transform justworks.com into a best-in-class B2B website. As Director of Web Experience, you will be responsible for evolving our website into the centerpiece of the Justworks growth engine where it will support all audiences that interact with the site as they progress through the buyer journey
- You will shape the vision, strategy, and execution of our web presence, ensuring that Justworks delivers a cutting-edge digital experience that drives awareness, engagement, and conversions while integrating seamlessly into the company's broader data and technology ecosystem
- This role reports to the VP of Growth Marketing and will oversee a team of web producers and conversion specialists while partnering with Engineering to lead a dedicated squad of web developers and designers
- Lead the strategy and develop the roadmap to make www.justworks.com the centerpiece of a high-performance growth engine that builds awareness, generates demand, and supports the Justworks ecosystem
- Own and manage the web roadmap, prioritizing high-impact projects that support business initiatives, company KRs, user insights, and performance data
- Develop the site architecture and content model to deliver the digital experiences that will effectively engage all visitors to the site
- Lead the effort to use AI to create personalized web experiences for all visitors, ensuring dynamic, tailored content delivery that enhances user engagement and conversion
- Manage a team of Web Producers and Conversion Rate Optimization Managers to continuously optimize site experience and performance
- Lead a cross-functional squad of three dedicated web developers and a web UX designer focused on enhancing the web experience
- Collaborate with Marketing Operations to integrate web data into Justworks’ martech ecosystem, ensuring seamless measurement and optimization
- Partner with the Content team to ensure best-in-class site architecture, technical SEO, and structured data implementation to drive organic growth
- Work with the Brand and Creative team to ensure justworks.com is the best possible representation of the Justworks brand
- Manage site performance and own KRs for site traffic and conversion rates
- Create seamless, high-conversion experiences for all users, including prospects, customers, and partners
- Drive web personalization in partnership with Marketing Operations and Data teams, leveraging CDPs like Hightouch and personalization platforms like Ninetailed integrated with Contentful
- Develop a web analytics and reporting framework that enables data-driven decision-making and provides insights on website health, traffic sources, and conversion performance
- Stay ahead of web experience trends and best practices in B2B SaaS, ensuring Justworks continues to lead in digital experience innovation
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company values
- Camaraderie: As a growing company, we know how crucial teamwork, higher purpose, and a healthy dose of fun can be to success. Be an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness: We believe in radical transparency. This means being willing to share information, understand other perspectives, and consider new possibilities. Be curious, ask open questions, and be receptive to thoughts and feedback from others.
- Grit: They say when the going gets tough, the tough get going. We are a team of hardworking individuals with the courage to persevere. Be committed, be earnest, and dive in to get the job done well with a positive attitude.
- Integrity: We do the right thing. Be honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity: We make things easy for everyone to understand and do. Be innovative, unafraid of streamlining processes, a clear and concise communicator, and don't overcomplicate solutions.
Company HQ
Fulton Ferry District, NY
Articles
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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