Senior Website Marketing Manager, Justworks
$165-181.5k
2+ days a week in office
Business operations platform
Job no longer available
Business operations platform
1001+ employees
Job no longer available
$165-181.5k
2+ days a week in office
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- The ideal candidate is a blend of marketing strategist, data-driven decision-maker, tech enthusiast, and CRO aficionado
- You are passionate about building websites and digital experiences that drive qualified traffic, lead flow, and revenue
- Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals
- Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge
- Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism
- Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
- Builds networks - effectively building formal and informal relationship networks inside and outside the organization
- Minimum of 7 years experience managing enterprise marketing website properties, SEO, CRO, and growth marketing programs in the B2B / SaaS space
- Minimum of 3 years people management experience
- Proven track record leading website development and conversion rate optimization strategies that improve performance and drive results
- Natural problem solver with a strong understanding of how to drive user behavior
- Strong analytical skills and ability to use data to drive strategy and decision-making; comfortable with Google Analytics, Heap, and Tableau
- Domain expertise across Web Production, SEO, tag management, web analytics, A/B testing
- Strong bias towards action; track record of taking initiative to build out plans and socialize with the right people when seeing opportunities
- A test-and-learn mindset that values iteration and speed-to-market over perfection
- Strong collaboration and communication skills, a team player who is comfortable working with technical and non-technical stakeholders across different teams to solve complex problems
- Extremely organized with strong attention to detail and a proven ability to successfully manage multiple complex projects and competing priorities simultaneously
- Good knowledge of B2B SaaS marketing channels
- Experience with our current martech stack - Contentful, Customer.IO, Salesforce, VWO, GTM, Google Analytics and Heap is preferred
What the job involves
- Justworks is looking for an experienced B2B website leader to enhance the impact of our most valuable marketing asset - our marketing site - as a high-performing demand generation engine that supports our brand while driving customer acquisition
- Reporting to the VP of Growth Marketing, you will collaborate with multiple teams, including Paid Media, Product Led Growth, Content Marketing, Design, Marketing Operations, and Lifecycle Marketing, to drive the strategy, management, measurement, testing, and execution for www.Justworks.com from the first visit through lead capture and account created
- Lead the strategy and roadmap for www.justworks.com, working closely with cross-functional teams to deliver high-converting user experiences that drive MQLs and accounts created to support our Sales and PLG motions
- Manage a team of Web Producers and Conversion Rate Optimization Managers
- Ensure cohesive and impactful user experience that brings our Brand to life and guides prospects to the point of conversion
- Own and manage the overall site, strategy, information architecture, holistic performance, and page goals
- Partner with cross-functional teams to grow our organic web presence, increase qualified lead flow, enhance data capture, tracking, and connectivity, and drive personalization across the site experience
- Maintain and iterate on KPIs and present data on website health and performance to cross-functional teams and leadership in a clear, concise, and actionable format
- Manage workload and backlog for a small team of in-house engineers, UX designers, and Web Producers
- Actively manage a backlog, create detailed project plans outlining requirements, task owners, milestones, dependencies, and key risks, and deliver project plans against tight deadlines
- Partner with Senior SEO Manager on overall site performance, goals, and opportunities to optimize around organic search, including overall site architecture and page content
- Partner with marketing operations to optimize data collection and connect with marketing automation tooling
- Set priorities for the team to drive efficiency and impact in a constantly evolving environment where the process is fluid and creative solutions are the norm
- Leverage analytics tools to manage performance and identify traffic patterns to improve conversion and monitor for bugs across the site
- Stay on top of website trends within our market and in parallel markets, and ensure the team understands current marketing trends and developments related to b2b websites and landing pages
- Perform other related duties as needed
- As a Senior Manager, Website Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company values
- Camaraderie: As a growing company, we know how crucial teamwork, higher purpose, and a healthy dose of fun can be to success. Be an active listener, treat people respectfully, and have a strong desire to know and help others.
- Openness: We believe in radical transparency. This means being willing to share information, understand other perspectives, and consider new possibilities. Be curious, ask open questions, and be receptive to thoughts and feedback from others.
- Grit: They say when the going gets tough, the tough get going. We are a team of hardworking individuals with the courage to persevere. Be committed, be earnest, and dive in to get the job done well with a positive attitude.
- Integrity: We do the right thing. Be honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
- Simplicity: We make things easy for everyone to understand and do. Be innovative, unafraid of streamlining processes, a clear and concise communicator, and don't overcomplicate solutions.
Company HQ
Fulton Ferry District, NY
Articles
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
Salary benchmarks
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