Global Demand Generation Director, Supermetrics
6 Month Contract
Data integration platform
Be an early applicant
Data integration platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To make data analysis simpler, more productive and more connected.
Role
Who you are
- 12+ years of experience in B2B SaaS marketing, with significant experience in global leadership roles
- Extensive experience leading international teams that operate across various time zones
- Demonstrated ability in managing large-scale marketing budgets and directly reporting outcomes to executive stakeholders
- Deep understanding of sales-led and product-led growth motions, effectively promoting pipeline and ARR growth through integrated programs
- Proficiency in field marketing, partner marketing, and demand generation across enterprise and mid-market segments
- Experience optimizing marketing ROI, attribution modeling, and spend efficiency with tools such as HubSpot, Salesforce, and Looker
- Skilled executive presence with the ability to communicate clearly and persuasively to C-level audiences
- Comfort operating in an evolving environment with a bias toward action and accountability
- Ability and willingness to travel to Helsinki, Finland, for team management, key planning sessions, and leadership meetings
What the job involves
- We’re seeking a Global Demand Generation Director for a six-month full-time contract (starting from 1st of December 2025)
- In this role, you’ll lead a high-performing global marketing team spanning North America, EMEA, and JAPAC
- Your focus will be to maintain the momentum from our 2025 go-to-market strategy while increasing revenue growth across our global demand, field, partner, and customer marketing functions
- Our goal is to find a leader who navigates the balance between stability and innovation, adept at keeping current programs intact while enhancing our teams' collaboration and effectiveness
- You'll oversee and coach regional and functional marketing leads across time zones (NA, EMEA, JAPAC)
- Ensure tight cross-functional alignment with Brand, Sales, Product Marketing, Customer Success, and Revenue Operations
- Promote accountability, clarity, and effective communication across distributed teams
- Oversee integrated programs that support both sales-led pipeline (SLG) and self-serve (PLG) revenue targets
- Collaborate with RevOps and Sales leadership to monitor conversion rates, pacing, and ROI across both funnels
- Ensure the marketing engine is optimized for predictable and scalable pipeline contribution
- Manage the development and execution of a repeatable global field marketing framework, designed for impact across key markets
- Partner with Sales, Enablement, Product, and Customer Success to build experiences that accelerate deal velocity and deepen customer relationships
- Champion collaborative go-to-market planning with tech and solution partners
- Own and optimize a multi-million euro marketing budget, ensuring strong ROI and disciplined investment decisions
- Deliver quarterly and monthly performance updates to the C-level team, including pipeline contribution, CAC efficiency, and budget utilization
- Guide the team to make data-backed investment decisions across channels and regions
- Drive adoption of best-in-class planning, measurement, and campaign execution frameworks
- Collaborate with RevOps to enhance attribution modeling, reporting accuracy, and spend visibility
- Promote a culture of test-and-learn experimentation that balances creativity with commercial impact
- Identify opportunities to improve how teams operate, communicate, and experiment, without causing interruptions
- Encourage creative thinking and collaboration across regions
- Serve as a strategic thought partner to the CMO and executive leadership team on growth strategy and operational scalability
Our take
Helsinki-based Supermetrics is a data integration platform making it easy for marketers and business intelligence teams to analyse data from popular ad platforms such as Facebook, Google and Twitter and integrate them into their preferred analytics and data warehouse platforms.
Despite competition from companies such as Fivetran and Adverity, the company boasts an impressive client list, including Nestlé, Warner Brothers, L’Oréal, owing to its variety of products, such as Supermetrics for Google Sheets, Excel, and BigQuery.
Supermetrics success is product-led and due to the increase in demand for its offerings, the company witnessed a growth of 40% YoY in 2022. Going forward, the company is focused on continuing its strong growth path and hopes to at least double its turnover. It's also emphasising its presence in the US market as important and expects to grow fast.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$46.5m
SERIES B
Nov 2017
$4.1m
SERIES A
Total funding: $50.6m
Company benefits
- Health and wellness: We cover your healthcare costs, and you'll get a wellness allowance for things like sports, massage, and meditation.
- Equity & bonuses: All full-time Supermetrics employees are owners through equity. Everyone is also part of a personal bonus or commission plan.
- Flexible remote work: Enjoy working flexibly from home and in productive and uplifting office environments. Fully remote employees get a stipend to upgrade their home office.
- Generous paid time off: We take recharging from work seriously and encourage you to take all your leave. Paid parental leave is part of the package, too, of course.
- Personal learning stipend: We offer a personal learning budget to boost your professional growth.
- Excellent equipment: You’ll get a laptop, a phone with a plan, noise-canceling headphones, plus the ergonomic equipment you need for your work. And your wifi is on us, too.
- Stellar team events: We're known for our amazing team events, parties, and offsites. We also happily support employee-organized activities that bring teammates together.
Company HQ
Kluuvi, Helsinki, Uusimaa
Leadership
Mikael Thuneberg
(Co-CEO)Experienced Researcher, having previously worked at 15/30 Research, Sulake, and T-Media. Also the founder and CEO of Automate Analytics.
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