Senior CRM Manager, Skylight

• We are looking for someone who can take our CRM efforts to the next level, ensuring that Skylight continues to grow its passionate and loyal customer base
• You are an experienced digital and eCommerce expert who has managed the CRM function at a fast-growing consumer business
• You know the latest and greatest email and SMS tactics to drive lead gen, lead conversion, and increased repeat rates
• You are skeptical of standard reporting techniques and work with data teams to triangulate the incremental impact of your channel level executions
• You're comfortable working cross-functionally to develop best in class programs
• You have the ability to work autonomously, proactively identifying test opportunities and making data-driven decisions
• 4+ years of experience in email / lifecycle marketing or related roles
• Experience working across channels and tactics to drive first time purchases
• Strong experience in launching and scaling new retention channels, with a thorough understanding of associated measurement methodologies and performance metrics
• Proficient in advanced marketing analytics, comfortable with ingesting multiple inputs to triangulate performance and assess channel impact
• Experience with incrementality testing to gauge causal impact of various marketing efforts
• Expert using Klaviyo
• Experience using Attentive, Postscript, OneSignal and Shopify ecosystem + apps

Desirable

• Skylight is seeking a Sr. Manager of CRM to lead and optimize our retention and lifecycle marketing strategies
• This role will be responsible for maximizing revenue and retention by optimizing key touch points across email, SMS, lightboxes, logged in accounts, post-purchase, loyalty, referral, direct mail, app, and more
• Our team is dynamic, data-driven, and constantly experimenting with new strategies to understand what truly resonates with our customers
• Own all CRM channels, including email and SMS (Klaviyo and Attentive), reviews (Yotpo), referrals (ReferralCandy), and list growth – leading the execution of experiments and leveraging data to drive sales and conversion across our products
• In partnership with the Director of Growth and GTM team, build and launch CRM campaigns and flows (i.e. cart abandonment, post purchase, product launches, sales)
• Collaborate with key partners (i.e. creative) and agencies that support CRM programs, ensuring alignment and maximizing program effectiveness
• Work cross functionally with product teams to enable upsell and downstream campaigns for our subscription offering
• Increase repeat purchase rate and hardware upsell conversion with segmented campaigns and flows
• Strategically message new products to relevant customer segments to maximize upsell and LTV