Senior Marketing Manager, SureSwift Capital
CA$75-90k
More information about location
SaaS-focused venture capital firm
Job no longer available
SaaS-focused venture capital firm
21-100 employees
Job no longer available
CA$75-90k
More information about location
21-100 employees
Company mission
To help take SaaS businesses to the next stage of growth.
Role
Who you are
- 7+ years of B2B SaaS Growth Marketing
- 3-5 years in Product Marketing for SaaS
- 2+ years utilizing Hubspot for marketing
- Experience with the kind of tools utilized by SaaS businesses (Userpilot, Figma, Canva, Confluence, Appcues, GA4, Google Ads, SEMRush, VWO, etc.)
- CMS experience (Webflow a plus!)
- Experience scaling a SaaS business successfully
- Adept at marketing strategy, with an aptitude for analytics, data driven decisions for improved ROE and achieving measurable KPIs
- Experience working with remote teams
What the job involves
- We are currently searching for a Senior Marketing Manager to join our team at LeadDyno
- The successful candidate will leverage their unique skills, strengths and experience to directly impact revenue growth
- We are looking to fill this role in our Canadian market
- You will be responsible for developing, executing and reporting on the product marketing strategy for LeadDyno
- You will collaborate with the General Manager and Product Manager on this strategy and implement and execute the components both independently and while working with other team members
- New website visitors
- Demos booked
- Visitor to Trial conversion
- Free trials created
- Number of marketing qualified leads (MQLs)
- Number of product qualified leads (PQLs) (Leads that complete onboarding)
- Engaged trialing customers
- Engaged paying customers
- This is a hands-on role where you will be expected to be in the weeds executing your strategy whether that is creating an A/B test, setting up an email campaign or optimizing PPC campaigns
- You will work closely with internal partners on our Product Management and Design teams, as well as external agencies, when needed
- Paid Advertising - Liaise and strategically support PPC agency and media buy
- Create, test, and optimize digital ad campaigns for LinkedIn, Meta, Google (Including PPC), YouTube, Capterra and Shopify
- Identify and evaluate new keywords to test
- Explore other paid advertising mediums and platforms
- Track and report on all conversions (free trials, MQLs, paid accounts)
- Ensure we are following industry best practices
- Social Media - Develop and execute content strategy for the product
- Increase the number of free trial sign-ups that qualify as Marketing Qualified Leads (MQLs) for the sales team to pursue
- Manage and optimize the full funnel and conversion metrics. (Visitors → Free Trial → MQL → Paid Accounts)
- Your primary metric will be MQLs
- Create, manage and optimize (open rates, click rates) email campaigns
- Onboard new free trial sign-ups
- Nurture free trial sign-ups to re-engage them
- Nurture existing paying accounts to encourage upgrades and add more use cases
- Develop, implement, and continuously optimize our strategic outbound program
- Clear understanding of audience segmentation
- Create, manage and optimize our user and buyer personas (ICP) to ensure we are targeting the right audiences
- Identify subgroups within the target audience to deliver more tailored messaging and build strong connections
- Strategic Analysis and Market Research
- Conduct in-depth market research to understand industry trends, competitor positioning and target audience preferences. Identify gaps and opportunities
- Develop a compelling and clear USP that resonates with the target audience
- Develop, implement and manage a comprehensive Go-to-Market Strategy that includes a target market and competitive analysis
- Collaborate with cross-functional teams and stakeholders to ensure seamless execution of all marketing initiatives
Application process
- Background checks will be conducted on final candidates
Our take
Minneapolis-based SureSwift Capital is a SaaS-focused venture capital firm that acquires software-as-a-service businesses from independent founders and elevates them to the next stage in growth. The company does so by providing exceptional values to current and future customers.
Since its founding in 2015, the company have acquired over 40 businesses, each acquisition providing further knowledge and boosts its industry position before moving onto the next, with recent acquisitions including MeetEdgar and Tradervue.
Its continued growth is marked by its now-global presence and can be accredited to its reputation as a company that has changed the speed and way these sorts of acquisitions are done.
Steph
Company Specialist at Welcome to the Jungle
Insights
49% female employees
Company
Company HQ
Downtown, Victoria, BC
Leadership
James DeGreef
(CEO)James DeGreef is the CEO at SureSwift Capital, President at Cindicates, and Chairman at OneWed. He co-founded GenoLogics, and ChatterBlock. He is an angel investor.
John Austin
(COO)Also a Managing Partner at Cindicates and a Board Member at VIATEC. Previously an Advisor at DealBuilder and Waterworth, a Growth Consulting at Austin Consulting, and a Management Consultant at Nortis.
Previously a VP of Finance (North America) at Minute Media, CFO at STN Video, and a Director of Finance at Longview Aviation Capital Corp.
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