Demand Generation Manager, eko
$120-150k
+ Stock Options
Office located in Brooklyn, NY
Interactive experiences for customer engagement
Job no longer available
Interactive experiences for customer engagement
201-500 employees
Job no longer available
$120-150k
+ Stock Options
Office located in Brooklyn, NY
201-500 employees
Company mission
To bring the art of storytelling closer to the human experience through the power of choice.
Role
Who you are
- Professional Experience: 5+ years of experience in B2B Demand Generation or Performance Marketing roles within e-commerce companies
- Proven Track Record: Experience building multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion
- Analytics Expertise: Success in launching full-funnel marketing performance dashboards and defining lead gen KPIs
- Technical Mastery: Deep hands-on experience with HubSpot and Salesforce
- Digital Proficiency: Success in managing Google Campaigns (SEO/SEM), LinkedIn Ads, and other paid media channels
- AI Fluency: Demonstrated ability to use AI tools such as ChatGPT, Clay, and Claude for campaign connectivity, automation, and dashboard building
- Location & Model: This is a hybrid position based in New York. You must be able to work from our offices in the Domino building in Brooklyn on scheduled days
- Execution Mindset: You are a proactive "doer" with a cross-functional mindset who thrives in fast-paced, high-growth environments
- Communication: Exceptional communication skills and a sharp attention to detail
- At Eko, we're hiring people, not just skills. If you possess some of the qualities we're looking for but not all, and still feel you're a great fit, we encourage you to apply
What the job involves
- As our Demand Generation Manager, you will be the engine behind eko’s digital marketing execution. Shifting from a referral-driven growth model to a structured, scalable, and data-driven marketing-led pipeline, you will take ownership of the day-to-day operations of our lead generation machine
- This is a hands-on, execution-focused role for a "builder" who can take strategy and turn it into high-performing, automated campaigns targeting enterprise brands and major retailers
- Campaign Operations: Execute and manage ongoing multi-channel campaigns, including PPC (Google Ads), LinkedIn, email marketing, content syndication, and newsletters
- Performance Marketing: Lead SEO/GEO and digital campaigns including paid media and content marketing. Manage marketing automation workflows and analytics reporting frameworks to ensure efforts drive measurable pipeline and revenue impact
- HubSpot Power User: Own HubSpot optimization, lead scoring, and advanced reporting to track and optimize the lead funnel from MQL to SQL
- AI & Automation: Leverage AI tools to connect data clouds, build "smart" campaigns, and automate marketing workflows and dashboards for maximum efficiency
- Funnel Optimization: Continuously monitor and optimize the lead funnel to ensure high-quality lead flow and measurable pipeline impact
- Collaborative Execution: Partner with our in-house designer and content writer, alongside Sales, Sales Ops, Product, Comms, and Events Marketing teams to ensure cross-functional alignment and campaign execution
- Enterprise Focus: Implement Account-Based Marketing (ABM) and digital strategies specifically designed to engage enterprise-level brands and key accounts
- Data & Dashboards: Build and maintain performance dashboards to provide clear visibility into marketing's influence on revenue
- What Success Looks Like:
- 1. A scalable demand generation engine delivering consistent, high-quality enterprise leads into the sales pipeline
- 2. Fully optimized HubSpot workflows with clear attribution models and measurable impact on revenue growth
- 3. Strong collaboration with Commercial, Product, and Sales Ops teams to accelerate pipeline growth
Our take
Usually, when you watch a movie or any form of video entertainment, there is a fixed predetermined storyline. Eko has developed an interactive platform that provides choice-driven video entertainment. It enables viewers to choose how the plot will continue.
The company, previously called Interlude, was founded in 2009 by three musicians. They started with the idea of making interactive music videos. In 2018, the company partnered with Walmart to bring interactive content to their shopping experience, in order to compete with Amazon.
Eko has raised impressive funding, as well as a $250 million deal with Walmart. Despite its recognition and success, it has struggled to find a profitable business model. This will remain a challenge, but with companies keen to personalize more specific consumer experiences, Eko's AI is likely to stay in demand.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2018
$20m
LATE VC
Dec 2015
$18.2m
SERIES C
Total funding: $57.5m
Company benefits
- Equal opportunity employer
- Work from home opportunities
Company HQ
Gramercy Park, New York, NY
Leadership
Yoni Bloch
(CEO & Co-Founder)Having studied at Ben Gurion University and worked as a Deputy Branch Manager at McDonalds as a student alongside being a lifelong musician, Yoni founded eko in 2009. He has served as CEO ever since 2016.
Tal Zubalsky
(CPO & Co-Founder)Previously the Creative Director and Co-Founder of Lionite LTD, Illustrator and Storyboard Artist at McCann Erickson Israel and Co-Founder and Animator at the Piano Piano Animation Studio.
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