Vice President of Growth Marketing, Material Bank
Sample materials marketplace for architecture & design
Job no longer available
Sample materials marketplace for architecture & design
201-500 employees
Job no longer available
201-500 employees
Company mission
To remove the friction that exists when searching and sampling materials.
Role
Who you are
- 8-10 years’ experience in a similar role with a solid track record of high performance in developing and executing high-volume growth marketing strategies, preferably in e-commerce
- Ability to translate business goals into effective growth marketing strategies and tactics
- Proficient in using data analytics tools to drive insights, measure performance and make data-driven decisions
- Experience building, leading and inspiring an effective team
- Proven experience in managing demand generation, member acquisition funnel and performance marketing
- Deep understanding of industry, market dynamics, member behavior, and emerging trends
- Ability to design and develop internal processes and implement structure, with a focus to drive projects and programs from creation to completion
- Highly results-driven and thrive in a fast-paced environment
- Excellent communication and relationship-building skills with stakeholders at all levels of the organization
- Outside the box thinker, develop innovative marketing approaches, and adapt to a rapidly changing environment
- Strong focus on achieving measurable results and meeting/exceeding growth targets
What the job involves
- Design and implement a growth marketing strategy in alignment with the company’s goals and objectives
- Utilize data heavily to refine outcomes and execute agile strategies to achieve Material Bank’s revenue short-term growth targets
- Develop marketing programs focused on increasing member registration, engagement, and retention in a scalable and efficient way
- Collaborate with cross-functional teams, aligning marketing efforts to create a cohesive member experience and lifecycle
- Utilize data analytics to measure program effectiveness, identify opportunities and make data-driven decisions
- Analyze and optimize funnel performance metrics, identify areas of improvement, and optimize programs to enhance results
- Report key findings on market performance, highlighting successes and areas to improve and present recommendations to the leadership team frequently
- Build and manage a high-performing growth marketing team, providing guidance, coaching, and fostering a collaborative and innovative work environment
- Manage the marketing budget to drive sustainable growth and optimize spending to achieve maximum ROI
- Identify growth opportunities and stay ahead of the curve by staying informed about industry trends, competitors, and market dynamics
- Create and implement workflows to streamline content creation and approval processes
Our take
Architecture and design professionals need real-world samples of the materials they intend to work with, and they need to know what they’re picking is the best fit for their project. Historically, there’s been no universal aggregator of all available materials - you’d just have to know who and where to ask. Material Bank is changing this, with a service it describes as being the Expedia of design samples.
Material Bank is the largest materials marketplace for the A&D industry. Offering a wide range of material samples from carpets to hardwoods, all sample orders have next-day delivery availability across Canada and the US, and is always free for design professionals. The company's profit comes from selling spots within its rapidly growing marketplace community to vendors and manufacturers, connecting brands with thousands of vetted design professionals.
It’s an offering with a remarkably tight market fit, demonstrated by its swelling customer base and investment funding. The company has begun its global expansion, having launched in Japan, and it is focusing on growing into the European market through an office in Paris. It is also cementing its success through an M&A strategy, most recently incorporating Architizer's architectural project database into its product.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2022
$175m
SERIES D
May 2021
$100m
SERIES C
Total funding: $323.2m
Company benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Paid maternity leave
- Commuter benefits
- Disability insurance
Company HQ
Boca Raton, FL
Leadership
Adam Sandow
(Founder, CEO & Chairman)Is also CEO and Chairman of SANDOW.
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