Digital Marketing Specialist, Mixpanel
$101.7-124.5k
Plus eligible for equity consideration
Digital product analytics
Open for applications
Digital product analytics
201-500 employees
Open for applications
$101.7-124.5k
Plus eligible for equity consideration
201-500 employees
Company mission
To help companies make better-informed, faster business decisions and produce better products through data analysis.
Role
Who you are
- This role is ideal for someone who has a foundational understanding of digital marketing and demand generation and is eager to help scale global programs
- The person in this role should be organized, detail-oriented, and comfortable working across multiple digital tactics, including paid media, web, and third-party platforms
- 2-4 years of experience in digital marketing, demand generation, or growth marketing (B2B SaaS preferred)
- Understanding of paid media channels (e.g., Google Ads, LinkedIn, Facebook) and how they fit into a demand generation strategy is preferred
- Familiarity with marketing analytics and reporting tools (e.g., Google Analytics, Mixpanel, Looker, or Salesforce)
- Strong attention to detail and ability to manage multiple projects at once
- A collaborative mindset, eager to work with different teams and learn from experienced marketers
- A data-driven approach to marketing, with an interest in testing and optimization
What the job involves
- Mixpanel’s global demand generation team is responsible for our global campaign strategy, pipeline generation across marketing channels, and collaborating with key partners
- We are looking for a Digital Marketing Specialist to support our digital marketing programs and help drive demand across multiple channels
- Assist in the execution of global integrated marketing campaigns, including ABM, paid search and social, email, landing pages, and third-party partnerships
- Support the optimization of digital campaigns to improve performance, working closely with the paid media team and agency partners
- Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns
- Manage and update digital campaign assets, including landing pages, ad creatives, and email sequences
- Collaborate with revenue operations to track and measure campaign success, ensuring marketing efforts drive pipeline and signups
- Stay up-to-date on digital marketing trends and emerging tactics to contribute fresh ideas to campaign planning
Our take
Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customer's behaviour over web and mobile applications. Google has struggled to modernize its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.
Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.
The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$200m
SERIES C
Dec 2014
$65m
SERIES B
Total funding: $277.2m
Company benefits
- Competitive compensation
- Company stock options
- Sabbatical policy
- Paid time off
- Giving back
- Parental leave
- Mental health
- 401(k) match
- Wellness benefits
- Employee choice first
- Growth dollars
- Professional growth hours
Company HQ
Financial District, San Francisco, CA
Leadership
Amir Movafaghi
(CEO, not Founder )They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.
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