Product Marketing Manager, Doctrine
Germany
1-3 days a week in office
Legal AI platform
Be an early applicant
Legal AI platform
201-500 employees
Be an early applicant
1-3 days a week in office
201-500 employees
Company mission
To make the law more open and accessible.
Role
Who you are
- Native or bilingual German: not a nice-to-have, structurally essential to everything in this role
- A proven first experience as a Field marketer, PMM or Product Marketer, ideally in B2B SaaS
- Comfort working in English and German across multiple teams and stakeholders; you enjoy coordinating complex, multi-stakeholder projects
- AI is part of your toolkit, not a bonus skill. You're comfortable using AI tools as a natural extension of your workflow. At Doctrine, we build AI products for legal professionals; the expectation is that our own team leads by example
- You need to understand the big picture before you can do good work, and you can translate that big picture into sharp, actionable copy
- You're a natural storyteller: you can make complex concepts accessible, you write with conviction, and you're not afraid to take the mic in front of 100 people
- You thrive in ambiguous, fast-changing international environments
- You're willing to roll up your sleeves: this role ships things, it doesn't just strategize
- You bring creative, unconventional ideas to the table
What the job involves
- Doctrine's international expansion is accelerating fast: new markets, new products, new competitive dynamics, all at once. As we scale across Italy, Germany, and Spain, the opportunity ahead of us is clear: build a genuinely local presence in each market
- That's what this role is about. We're looking for someone to own the German market from the inside; someone who brings the depth of local expertise that makes the difference between a launch that lands and one that merely ships. Someone who turns market knowledge into sharp positioning, scattered signals into a coherent narrative, and a sales team into confident product advocates
- The German PMM is a builder role. The foundations are there; the local layer is yours to create
- Reporting to our Marketing Manager and working closely with our German sales team, the German Field Marketing, Product Manager and the broader Marketing & Ops team, you'll be responsible for making Doctrine perceived as the leading legal AI platform in Germany
- Go-to-Market: You'll build and execute all GTM collateral for German product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads
- Positioning & Messaging: You'll be the person who best understands perceived value from German clients' perspective. You'll translate that into the German website, customer testimonials, landing pages, and brochures
- Product Enablement: Working hand-in-hand with our global sales enablement manager, you'll develop and update sales tools (pitch decks, demo flows, objection handling, battlecards). You'll co-run product training sessions for the German sales team and close the feedback loop on the commercial playbook
- Market Intelligence: You'll be the go-to expert on the German legal market: competitors, personas, buying dynamics. You'll own the creation and maintenance of German battlecards and personas, and you'll synthesize market signals into actionable insight for both the product and sales teams
- User Education: Working with Product and Growth, you'll make sure German users adopt and activate the full range of Doctrine's features through targeted campaigns and in-app actions
- Performance: You'll define what a successful German launch looks like - that framework doesn't fully exist yet and building it is part of the job. Then you'll track, iterate, and maximize the impact of everything you ship
Application process
- A 30-min intro call with one of our Talent Acquisition Managers to understand your career goals and walk you through what we're building at Doctrine
- A 1-hour conversation with your future manager to dive into the role, team scope and answer all your questions
- One or two technical assessments to evaluate your skills in practice
- An office visit including: lunch with 3 people from different teams to give you a feel for your future colleagues; a values conversation to share our vision; and a meeting with our CEO, Guillaume
- (The process can be adapted to fit your personal and professional constraints if needed.)
Our take
Doctrine was founded to democratise access to French case law, quickly becoming France's leading AI-powered egal intelligence platform. Today, it indexes millions of court decisions, aids over 16,000 legal professionals across France, Italy, and Germany, and offers AI-driven insights.
France’s LegalTech sector is booming relative to the rest of the world, enjoying high growth. Doctrine is performing particularly well within it, high labour costs, and a difficult financial climate for this sector means few legaltech startups make it to Series A funding. This means Doctrine have made it to a neat and potentially highly lucrative market niche, and given its regionally specific expertise it’s not one they’re likely to see threatened by international competitors.
The most popular legaltech tools, like Westlaw Edge and Lex Machina, perform similar productivity-enhancing functions when it comes to document research and case review, so Doctrine is smart to be championing this in France and Europe. However, cautious French regulators still impost restrictions on judicial analytics (particularly around nudge profiling) which may limit certain innovations. That said, Doctrine's expansion into other European jurisdictions could provide it with more regulatory headroom and room to grow.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2018
$11.4m
SERIES A
Oct 2016
$2.3m
SEED
Total funding: $13.7m
Company HQ
L'Europe, Paris, France
Leadership
Guillaume Carrère
(CEO)Initially worked at the company as VP of Sales and then as Managing Director. They are an investor is several companies, including Faks and Upflow. Former Senior Account Executive at Salesforce.
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