Senior Global Campaigns Manager, Workday

VNDLY

$109.4-202.7k

Plus this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Salary dependent on location

Senior level

Chicago

Denver

New York

San Francisco Bay Area

More information about location

Office located in Boulder, CO or Pleasanton, CA

Enterprise AI platform for managing HR and finance

Job no longer available

Enterprise AI platform for managing HR and finance

1001+ employees

B2BHRInternal toolsAnalyticsFinancial ServicesCloud Computing

Job no longer available

$109.4-202.7k

Plus this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Salary dependent on location

Senior level

Chicago

Denver

New York

San Francisco Bay Area

More information about location

Office located in Boulder, CO or Pleasanton, CA

1001+ employees

B2BHRInternal toolsAnalyticsFinancial ServicesCloud Computing

Company mission

To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.

Job

Company

Role

Who you are

The ideal candidate is analytical, results driven and has experience in B2B marketing, enterprise software and SaaS
5-8 years experience in Demand Generation, Global Campaigns or Integrated Marketing
Proven track record delivering coordinated marketing programs on both a strategic and tactical level
Experience implementing creative and digital strategies with the latest technologies
Proficient in using email, content syndication, publisher programs, display ads, search, social media, events and other channels that generate attributable leads
Ability to manage project related budgets and track and monitor campaign performance and spend
Strong program management skills required
Enterprise software, SaaS and/or B2B marketing experience required
Bachelor’s degree or equivalent work experience required
Creative problem solver with the ability to bring new ideas to the table
Multitasker who can handle a multitude of different responsibilities at one time
Outstanding written and verbal communication skills
Experience in enabling sales teams to extend the efficiency of lead generation activities

What the job involves

Workday is seeking a Senior Global Campaigns Manager to plan and implement effective campaigns in collaboration with internal and external partners, including regional marketing, product marketing, content marketing, creative, digital, PMO, corporate sales, media partners, industry influencers and alliance partners
This role will report to the Senior Manager, Global Campaigns - VNDLY
Work with the VNDLY and customer base marketing teams to develop and implement innovative, integrated marketing campaigns to build awareness, drive demand and accelerate pipeline growth
Gain a deep understanding of buyer needs and challenges to build tailored programs for key decision makers and influencers
Ensure new programs are distributed through a multi-channel approach (email, digital, SEO, social and paid media, sales, etc)
Manage program spend, updating quarterly budget forecasts to stay on budget
Monitor campaigns and their effectiveness, providing recommendations for optimization and course correction to meet quarterly and annual targets
Track and report on attainment toward quarterly MQL and SAL targets
Liaise with partners and customers to lead the timely creation, approval and activation of new content and programs
Plan and coordinate virtual and in-person industry events as needed
Work with internal sales to coordinate enablement sessions to ensure effective engagement, follow up and lead conversion. Establish a partnership around monthly prospecting days with drive-to opportunities, marketing offers, and incentives
Work with PMO to develop efficient project plans and schedules to get to market quickly
Ensure programs are set up properly in various marketing tools including Workfront, Salesforce.com, Marketo, Drift, Adobe AEM, and SalesSPOT
Help develop, refresh, and optimize landing pages and digital experiences

Our take

Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.

The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.

Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

16% employee growth in 12 months

Glassdoor (4.2)

Trustpilot (1.1)

Company

Funding (last 2 of 5 rounds)

Oct 2011

$85m

SERIES F

Apr 2009

$75m

SERIES E

Total funding: $215.3m

Company HQ

Pleasanton, CA

Leadership

Aneel Bhusri

(Co-Founder & Executive Chair)

Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.

Carl Eschenbach

(CEO)

Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.

Peter Bailis

(CTO)

Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.

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