Director of Demand Generation, Vidyard
Salary not provided
+ Stock options included following completion of your probationary period
SQL
Looker
Senior and Expert level
Remote in Canada
Video tools for virtual sales & marketing teams
Be an early applicant
Video tools for virtual sales & marketing teams
201-500 employees
B2BMarketingSaaSVideoSales
Be an early applicant
Salary not provided
+ Stock options included following completion of your probationary period
SQL
Looker
Senior and Expert level
Remote in Canada
201-500 employees
B2BMarketingSaaSVideoSales
Company mission
To help businesses succeed through the power of video.
Role
Who you are
- 8+ years of experience in demand generation or a related field, ideally within SaaS and B2B organizations
- 5+ years of people management
- Strong leadership and communication skills to hold a strong presence in the marketing org and across the company
- Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into a demand generation strategy and guide the team through execution
- Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Pipeline), partnering with sales and sales development to improve them, and reporting those results as well as recommendations up to the executive level
- Experience working within a hybrid product led and sales led business
- Proficiency in marketing automation and CRM software
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Knowledge of sales, digital marketing and growth marketing techniques and strategies
- Excellent communication and collaboration skills
- Ability to prioritize and manage multiple tasks and projects
- Strong problem-solving and decision-making skills
- Flexibility and adaptability to change
- A desire to learn and grow in the demand generation field
- Knowledge of data analysis and visualization tools, such as Looker, is a plus
- Put Customers First: You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products
- Embrace Innovation: You think creatively, challenge the status quo, and seek new ways to improve and grow—both personally and professionally
- Value Collaboration: You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment (see our statement of dedication to DEIB here)
- Act with Urgency: You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected
- Take Ownership: You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact
- Strive for Excellence: You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best
What the job involves
- Vidyard is looking for an experienced Director, Demand Generation to own the strategy, execution and optimization of our demand generation initiatives
- Reporting to the Sr. Director, Marketing, you’ll be responsible for driving scalable, predictable, and repeatable pipeline growth programs for our sales-led and self-service business, and managing a high-performing demand generation team
- You will work with cross-functional teams like product, sales, and marketing to achieve pipeline and revenue objectives
- If you’re a data-driven leader that enjoys building and serving as a player-coach who thrives in a fast-paced environment, this role is for you
- Our Demand Gen team consists of paid advertising, campaigns, field/ABM, lifecycle, automation, and growth marketing
- You will manage agency partners and a team of 5
- Together, you are responsible for the marketing pipeline target
- Developing, executing, and owning the Demand Generation Strategy aligned to revenue goals: leading the development of a comprehensive demand generation strategy that drives efficient lead generation, pipeline, and user growth
- Collaborating with Vidyard’s sales and product teams to identify target audiences, personas, and key messages
- Building and managing a high-performing demand generation team, fostering collaboration across brand, product marketing, and cross-functional teams
- Optimizing channel strategy for both PLG and Sales-led channels (web/organic traffic, paid search and social, field, events, email)
- Utilizing data-driven insights to continuously improve campaign performance and ROI
- Implementing lead generation programs to capture and qualify leads through various channels
- Developing effective lead nurturing programs to guide prospects through the sales funnel
- Optimizing channel strategy for both PLG (organic traffic, paid search, growth) and Sales-led channels
- Owning demand generation relationship with sales leaders, forging strong communication and service level agreements (SLAs) between marketing and sales for joint KPIs
- Establishing and monitoring key performance indicators (KPIs) to measure the success of demand generation efforts
- Providing regular reports and insights to demonstrate campaign effectiveness and areas for improvement
- Planning and managing the demand generation budget, allocating resources to hit efficiency and pipeline targets
- Forecasting and reporting, working closely with RevOps and Data teams to ensure we’re measuring every step of the funnel vs
- Making do with what’s in place today
- Guiding the team to be data-driven in their strategies and decision making
- Developing ABM strategies to build programs for both high ACV land and expand deals targeting key accounts
Our take
Vidyard is a leading video platform for business, offering a comprehensive suite of tools for video messaging and hosting to drive more effective engagement with customers and prospects across sales, marketing, and customer service. Empowering businesses to deliver personalized video communications that boost interaction and conversion rates.
In recent years, Vidyard has experienced rapid growth, benefiting from the surge in remote work. Its customer base expanded by over 300% annually, and the platform now sees more than 4,500 new user sign-ups every day, marking a 60% year-over-year increase in user acquisition.
It continues to solidify its position as a leader and recently secured new funding. This funding will support its expansion of AI-powered tools like its hyper-realistic AI avatars. Alongside this, the company's recent integration with Salesloft highlights its growing focus on enhancing sales engagement, while its continued innovation positions it for future growth, with the goal of becoming a billion-dollar business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 5 rounds)
Apr 2024
$15m
LATE VC
Jan 2016
$35m
SERIES C
Total funding: $75.7m
Company benefits
- Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling
- Wellness Your Way: Leverage flexible spending accounts to spend on what matters most
- Mental Health Support: Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services
- Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits
- Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve
- Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning
- Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration
Company values
- Drive Change Together: We build trust through collaborative action, communicate constructively, act with urgency, and promote inclusivity and belonging in everything we do
- Relentlessly Resourceful: We turn every challenge into an opportunity. We leverage existing resources for innovative problem-solving, consistently drive efficiency, and embrace experimentation to push boundaries and achieve remarkable results
- Own It: We are accountable for our actions, taking ownership and responsibility in everything we do. We offer solutions and learn quickly from every experience. We work hard to ensure we're always pushing for the best possible outcome
- User Obsessed: We put our users at the heart of everything we do. By actively gathering and acting on feedback, fostering user relationships, and effectively communicating our value, we create exceptional experiences for our users
Company HQ
City Commercial Core, Kitchener, ON
Articles
Leadership
Michael Litt
(Co-Founder & CEO)Alongside Vidyard they are the co-founder and General Manager of Garage Capital as well as a Board Member at Quantum Valley Ideas Labs and an Advisor at Maropost.
Devon Galloway
(Co-Founder & CTO)Previously co-founded Redwoods Media, and is currently General Partner at Garage Capital.
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