Mighty Networks is a SaaS business helping low to mid-tier creators to build thriving communities of subscribers or paid members for their online courses and events. The platform targets the 'creative middle class' (individuals who don't have a substantial online presence) to secure lucrative partnerships with major platforms like YouTube or Facebook.
By catering to this underserved demographic, Mighty Networks has achieved significant success. It boasts over 50,000 creators and brands on its platform, including prominent names like TED and Fortune, as well as Yoga with Adriene. And, if the company can effectively serve the large creative middle-class population, they stand to make substantial progress in this rapidly growing industry.