Marketing Manager, Axuall
$80-95k
More information about location
Network insights company for healthcare
Open for applications
Network insights company for healthcare
21-100 employees
Open for applications
$80-95k
More information about location
21-100 employees
Company mission
To empower healthcare leaders to make better and faster decisions to meet patient demand, improve economic efficiencies, and reduce provider burnout.
Role
Who you are
- The ideal candidate is a versatile marketer who thrives in a fast-paced, high-growth environment, equally comfortable leading event logistics, managing creative resources, and crafting compelling content that drives engagement and results
- Candidates must demonstrate experience, results, and references in the following areas:
- Minimum of four (4) years leading marketing initiatives in a professional setting, ideally within the healthcare or health/IT sector
- Strong writing and content development skills with the ability to quickly grasp and translate capabilities into effective value messaging
- Deep knowledge of multi-channel marketing strategies, trends, and tactics, and demonstrated success in leading related initiatives
- Proven experience managing events—from strategy through execution—in both in-person and virtual formats
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
- Record of success driving brand recognition, lead generation, and PR initiatives
- Social media and/or event management expertise, with experience developing content, executing campaigns, and measuring results
- Solid marketing generalist knowledge, skills, and abilities, with the agility to address competing priorities and support multiple stakeholders
- Collaborative team player who thrives in a fast-paced, startup environment
- Proficiency with marketing platforms such as HubSpot, Salesforce, and Canva/Adobe Creative Suite a plus
What the job involves
- The Marketing Manager will play a pivotal role in shaping the brand experience and executing marketing initiatives that drive awareness, engagement, and growth
- Candidates will work closely with the sales, product, client success, and leadership teams
- This role blends strategic thinking with hands-on delivery, overseeing initiatives that enhance brand consistency, accelerate demand generation, and strengthen product storytelling
- Candidates must be able to demonstrate a strong track record of recent performance in the following duties and responsibilities:
- Advocate brand management, reinforcing the company’s identity across all touchpoints, ensuring alignment in voice, design, and experience. Manage brand guidelines, martech tools, templates, and brand resources to ensure internal and external consistency
- Enhance brand recognition and solidify Axuall’s market position through strategic event management, social media engagement, and speaking engagements, while maintaining consistent messaging across all channels
- Event strategy & execution
- Lead planning, logistics, and promotion for company-hosted and industry events, including conferences, trade shows, client events, and webinars
- Identify and review high-impact event opportunities that align with the company's strategy and goals
- Manage vendor relationships
- Propose and maintain budget spreadsheets for each event
- Manage pre- and post-event marketing activities
- Oversee event creative, booth design, content, and onsite experience to ensure consistent brand representation
- Measure the success of events and contribute to ROI evaluation
- Partner with cross-functional teams, including product, sales, and people operations, to support internal and external communication initiatives. Translate complex product capabilities into clear, compelling narratives that reinforce Axuall as a value add and differentiate us in the market
- Serve as the brand steward across departments, ensuring teams communicate a unified story
- Partner with internal communications to extend brand culture and identity within the organization
- Collaborate with our agency of record and product marketing to ensure brand consistency across campaigns and product launches
- Manage Axuall's website presence as a cohesive digital identity that builds trust with healthcare audiences. Continuous optimization of content, layout and performance ensuring the website is an engaging, inbound lead avenue
- Support the development of written content pieces (blogs, press releases, case studies, whitepapers) that contain compelling and differentiating messaging to engage ideal audiences
- Content & Thought Leadership
- Identify strategic narratives, campaign themes, and thought leadership content that elevate the company’s market position
- Collaborate with subject matter experts and external partners to produce compelling, insight-driven materials (white papers, videos, web content, case studies, etc.)
- Monitor performance and brand health through awareness studies, engagement metrics, and client feedback
Application process
- Talent Acquisition Interview
- Hiring Manager Interview
- Team Interviews
- Executive Interview
- Reference Calls
- Hiring Decision
Our take
Axuall is a workforce intelligence company that helps healthcare systems, staffing firms, health plans, and digital healthcare companies reduce their enrolment times by providing data insights into network planning, analytics, and reporting.
Founded in 2018, Axuall has embraced machine learning and robotic automation as a tool for healthcare companies to provide better services. With more pressure on healthcare than ever before, Axuall is leading the call for efficiency solutions in the US, elevating healthcare companies such as Locumtenens and Arista MD.
Although there is stiff competition in the form of more mature companies like ZeroOmega - which has more than a decade on Axuall - the company's fundraising showcases the regard with which it is held in the space. The capital is being used to grow its product, sales, and marketing teams, as well as support further API integration and the development of its data partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Aug 2023
$7m
SERIES B
May 2023
$20m
SERIES B
Total funding: $40.4m
Company benefits
- Professional development stipends
- Employee stock options
- Remote work opportunities
- Employee stock options
- Unlimited PTO
- Fitness stipend
Company HQ
Downtown, Cleveland, OH
Leadership
Charlie Lougheed
(CEO)Previously Senior Vice President at PNC, and Co-Founder, President and CSO of Explorys. Currently a Board Member at Unify Labs and Managing Director at The Lougheed Initiative.
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