Senior Marketing Operations Associate, Industrious
$70-80k
+ Bonus & Stock Options
Coworking & private office space
Job no longer available
Coworking & private office space
1001+ employees
Job no longer available
$70-80k
+ Bonus & Stock Options
1001+ employees
Company mission
To meet people where they are to deliver a better work experience.
Role
Who you are
- 2-3 years of experience in a similar function at an organization in a B2B function. B2C industries of interest would be hospitality or travel
- Experience with Hubspot is a requirement for this position
- Experience with Web Testing platforms like Intellimize, Optimizely, Hotjar, Google Optimize, Crazy Egg, VWO, or others is a plus, but not required
- Ability to be a self-starter with a genuine interest in Marketing Technology, Marketing Strategy, and the union of both
- Demonstrate strong communication skills and have the ability to collaborate effectively within a team environment
What the job involves
- We are seeking a seasoned Senior Associate of Marketing Operations to join our dynamic team at Industrious
- In this role, you will play a pivotal part in enhancing our Email Marketing, Conversion Rate Optimization (CRO), and Marketing Analytics efforts
- With the recent implementation of HubSpot, you will primarily focus on leveraging this platform to conceive and implement innovative email marketing campaigns
- Moreover, your expertise will be essential in utilizing HubSpot’s Marketing Analytics tools to craft comprehensive dashboards that showcase the effectiveness of our marketing initiatives
- In addition to your proficiency with HubSpot, you will be responsible for utilizing our Conversion Rate Optimization platform, Intellimize, to conduct rigorous multi-variate testing on our website and landing pages
- Achieving success in both CRO and Email Marketing requires seamless collaboration with cross-functional teams, including Sales and Technology, and close coordination with Performance, Creative, and other Marketing team members
- Reporting directly to our Senior Manager of Marketing Operations, you will collaborate closely to identify novel strategies aimed at enhancing our mid-funnel conversion rates
- As a Senior Associate, you will be empowered to drive innovation within our Marketing Operations function, contributing to the continued growth and success of our organization
- Develop and manage email marketing calendar and schedule
- Configure email to be send-ready, incorporating scheduling and segmenting email lists based on person-level characteristics and behaviors
- Monitor email deliverability and optimize email performance metrics
- Conduct thorough website traffic and user behavior analysis to identify conversion rate optimization opportunities
- Utilize A/B testing and multivariate testing methodologies to optimize website elements
- Utilize data analytics tools and techniques to extract insights from marketing data
- Segment customer data for targeted marketing campaigns and personalized messaging
- Translate data insights into actionable recommendations for marketing initiatives
Our take
Industrious was founded in 2012 when its creators noticed that people often work d better in hotel lobbies and coffee shops than in traditional offices. This inspired the company to develop flexible workspaces that blend the casual environment of public spaces with the resources, security, and professionalism of an office setting.
Shared flexible workspaces are nothing new, but Industrious has successfully differentiated itself from larger competitors like WeWork by focusing on management contracts with landlords rather than leasing properties. The company has seen its revenue triple in recent years and has even taken over WeWork's former headquarters in Manhattan.
As demand for smaller, flexible office spaces grows, Industrious is thriving. With partnerships like CBRE and its expansion into key markets, the company is ready to capitalize on the shifting trends in office space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
GROWTH EQUITY VC
Aug 2019
$80m
SERIES D
Total funding: $322m
Company benefits
- Healthcare - We care deeply about the physical and emotional well-being of our employees. That’s why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
- Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
- Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
- Learning & Development Grant - We’re committed to your professional development. We’re proud to offer a yearly grant so that you can take a class or learn a new skill
- Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
Company HQ
Union Square, New York, NY
Leadership
Jamie Hodari
(Co-Founder & CEO)Prior to Industrious, they co-founded and served as the CEO at Kepler, a rapidly growing experimental university that Scientific American called a "daring global experiment" to bring "top-tier instruction to the neediest parts of the planet."
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