Director of Account Based Marketing, Smartly.io
+ Equity
AI-powered advertising technology company
Be an early applicant
AI-powered advertising technology company
501-1000 employees
Be an early applicant
+ Equity
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 10+ years of B2B marketing experience in tech companies (preferably SaaS products) with at least 3 years of proven experience running ABM campaigns
- Demonstrated experience with 6Sense, Demandbase, or Terminus
- An understanding of what’s important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them
- Strong analytical skills necessary to gather key business/user insights and apply data driven metrics to drive strong campaigns
- Excellent communication and collaboration skills while working with internal teams and cross-functional partners
- Experience planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs
What the job involves
- As the Director of Account Based Marketing you will support Smartly by leading the ABM efforts at the company to identify market growth opportunities, with high visibility across corporate leadership
- This is an exciting opportunity to run a world-class program as an individual contributor that covers North America and Europe. You will work closely with Sales, Event Marketing, Paid Media, and SDRs to build scalable programs
- Use your experience and knowledge to be seen as the expert on account based approaches and set best practices to implement
- Design scalable ABM programs by partnering with Sales leadership and VP of Growth Marketing to identify focus areas and initiatives that will drive revenue
- Build programs around ABM 1:1, 1:Few and 1:Many. Develop and execute targeted, region specific, integrated campaigns and programs for key accounts, collaborating closed with sales and product marketing
- Own and optimize 6Sense for wide scale of adoption across Sales and Marketing on how to identify and reach out to accounts in market
- Partner with SDRs to translate growth marketing campaigns into finding appropriate accounts and the content to leverage in outreach
- Demonstrate creativity by delivering new ways to spark interest within target accounts that stand out from what’s already common in the market
- Leverage AI to enhance programs including content creation and website optimization
- Work with content marketing to help inform content strategy, develop campaign specific messaging and align demand generation programs with ongoing copywriting initiatives
- Oversee development of supporting materials needed to make your campaigns hum: From landing pages to direct mailers to custom gifting and more to drive impact
- Deliver world-class reporting and analytics that show how ABM programs impact revenue and high ROI; define and track metrics, develop dashboards, deliver ad-hoc analysis as needed
- Managing budgets, identifying new tools and building a best in class ABM practice
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok, and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour, and TechStyle.
Its suite of tools automatically creates ads and videos from product images, handling budget allocation, audience targeting, and where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving social media advertising trends has it well set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Employee Health and Wellness is a priority: We firmly believe that health and wellbeing are key to our success. That's why we provide a variety of benefits that contribute to holistic wellbeing. Smartlies are offered generous healthcare packages* that aim to support physical health, along with mental health services that help in coping with everyday issues
- Total Rewards Approach to Compenstion: We value efforts that positively impact our growth, and we are intentional about measuring success. Smartlies' contributions are rewarded through compensation and benefits programs, as well as career development opportunities. We have bonus programs and annual performance reviews in place
- Hybrid Workplace and allowance to Work from Abroad: We follow a hybrid working model that includes two days per week at the office and the remaining three days as a personal preference, may that be remote or onsite. Smartlies also have the possibility to work anywhere in the world for up to 30 days or work at a Smartly location for up to 60 days each year
- Options Granted, Everyone is an Owner: We provide a company equity options program for all new hires. Our options’ vesting is based on 50% time with accelerator component and 50% company performance. On top of that, we reward exceptional performance with additional grants approved by the leadership team. At Smartly, everyone is an owner
- Work Life Balance is Encouraged: We respect and value that life also happens outside working hours. We firmly believe Smartlies can be their best only when they also have time to rest, relax, and recharge. Hence we strongly encourage taking time off and enjoy paid holidays, OOO time and family leaves
- Opportunities to Learn adn Grow: Maximize Learning is one of our company values which serves as the base for advocating for professional growth. In our culture which is built on trust, transparency and feedback, we aim to support and elevate Smartlies by learning on the job, continuous feedback, self-development, trainings, and mentoring
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Board Member & Advisor)Initially served as CPO of the company before transitioning into their current role in 2021. Also the founder of Focal and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Board Member)Initially served as CEO of the company before transitioning into their current role. Previously founded Metrify.io, Startup Sauna, and Funrank. Currently serves as a Board Member for various organisations.
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