Demand Generation Marketing Manager, SmartAsset

• At least 4 years of B2B demand generation or performance marketing experience in B2B
• Proven experience managing paid media end-to-end, with direct responsibility for budgets, bid strategies, keyword and audience strategy, and optimization
• Expert-level Google Ads experience (Search and PMAX) and strong LinkedIn Ads experience, including audience strategy, creative testing, and funnel optimization
• Demonstrated ability to optimize beyond top-of-funnel metrics, with a strong understanding of full-funnel performance (MQL → SAL → Meeting → Closed Deal)
• High data fluency, with the ability to independently pull, QA, and interpret data from Salesforce, Tableau, Mixpanel, and ad platforms
• Strong analytical and problem-solving skills, with a track record of identifying performance issues and acting decisively on insights
• Technical marketing competency, including conversion tracking, UTMs, attribution concepts, and diagnosing tracking or data discrepancies
• Autonomous, execution-oriented mindset — comfortable prioritizing, experimenting, and delivering results with minimal oversight
• Clear, confident communicator who can explain performance insights, tradeoffs, and recommendations to marketing and sales stakeholders
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to communicate via phone calls and/or video conferences

Desirable

• As Demand Generation Manager, you’ll own our paid acquisition engine from campaign execution to pipeline impact
• This is a hands-on performance role focused on scaling MQLs through Google and LinkedIn while continuously improving lead quality through testing, optimization, and close partnership with Sales
• You’ll spend much of your time in ad platforms and dashboards, managing budgets, running experiments, diagnosing funnel performance, and ensuring paid media investment translates into real pipeline and revenue growth
• This role is 70% execution and 30% strategy, meaning you’ll be deeply involved in day-to-day campaign management while also owning testing roadmaps, pipeline reviews, and performance reporting
• Own and manage paid acquisition campaigns end-to-end across Google Search, PMAX, and LinkedIn Ads, with direct responsibility for budget pacing, optimization, and scaling
• Drive MQL volume and quality, optimizing campaigns toward downstream outcomes including SALs, meetings scheduled, and closed deals
• Design and execute a structured experimentation roadmap across ad creative, audiences, bidding strategies, landing pages, and forms
• Partner closely with Sales to conduct regular pipeline reviews, diagnose conversion drop-offs, and align on lead quality expectations
• Analyze and report on campaign and funnel performance using Salesforce, Tableau, Mixpanel, and in-platform reporting to track ROI and pipeline impact
• Build and maintain clear performance dashboards and reporting to support weekly, monthly, and quarterly business reviews
• Support paid-acquisition-related lifecycle touchpoints (e.g., basic email nurtures, follow-ups, messaging tests) in partnership with Revenue Ops and the Demand Gen team
• Collaborate with Revenue Ops and Analytics to ensure accurate tracking, attribution, and data integrity across systems