Senior Director of Product Marketing, Typeform

• Significant experience in leading integrated & product marketing teams
• Deep industry knowledge in the SaaS/ PLG space
• Storyteller with excellent written and verbal communication skills
• A proven track record of working with product, and sales teams
• Natural curiosity and desire to learn
• A passion for creating compelling and high converting customer experiences
• A knack for independently managing multiple projects in a dynamic environment
• The desire to work as part of a virtual, globally distributed team
• Self-starter and achievement-oriented product marketer who excels at envisioning and executing sophisticated marketing campaigns
• Hiigh standards and a growth mindset
• Experience using the following tools a plus: Notion, Slack, Looker
• Comfortable working with and interpreting data to draw insights and inform decisions
• Superior reporting skills, including consolidating monthly/quarterly marketing activities results

Desirable

• As Senior Director of Product Marketing at Typeform, you'll lead the next phase of our Marketing team’s evolution, overseeing Product Marketing, Education, Community, Events, and Campaigns
• Working closely with our VP of Marketing, you'll partner across teams to define messaging, sharpen positioning, and drive go-to-market strategy through owned and organic channels
• This role is central to shaping how we grow and how our story is told
• Define the vision and direction of product marketing including: Community, Partner Marketing, and Campaign Management
• Develop a deep understanding of Typeform capabilities, dynamic market trends, our competitive landscape, and changing customer needs to help accelerate our growth
• Craft compelling messaging and positioning that excites and educates customers
• Collaborate with product, sales, and marketing teams to build impactful GTM motions through integrated marketing
• Work in cross-collaboration with field, product, and engineering to launch campaigns, new products, and features
• Identify and create content in collaboration with Brand to drive demand at every stage of the buyer journey, from thought leadership to case studies
• Create sales enablement material to equip our growing sales team
• Track and measure performance metrics to continuously improve our marketing efforts, while uncovering new growth opportunities
• Hire, develop, and retain an amazing marketing team