Senior Communications Planner, Croud

• 3+ years minimum experience in comms planning or media planning for social
• In depth understanding of paid social channels & formats, including non-auction buys
• Understanding of the media ecosystem including search & programmatic
• Confident with Meta & Tiktok ads manager, as well as other key platforms
• Experience working alongside multiple different teams and work streams to ensure media is considered throughout strategy and into delivery
• Understanding of key Social performance metrics including but not limited ER, CTR, CPM - and how to understand media effectiveness off the back of them
• Experience with data tools such as Datorama, DataStudio and ads manager
• Confident presenting media ideas & approaches to key stakeholders
• Media Data Analysis - Excel capable & able to produce pivot tables, analyze paid & organic media data

Desirable

• We’re looking for a Senior Comms Planner to lead the development and execution of integrated media and creative strategies across client accounts at Croud and Born Social
• In this role, you will translate social-first (but not social-only) strategies into actionable media plans, bridging the gap between creative and media to deliver campaigns that hit client objectives
• You will work closely with client services, creative teams, and media agencies to identify opportunities to scale work across channels, optimize performance, and demonstrate measurable impact
• You will also play a key role in team development, guiding midweight planners, improving internal processes, and strengthening the agency’s comms planning expertise
• This is a strategic and client-facing role that combines creativity, analytics, and leadership to drive growth for both clients and the agency
• Lead the alignment of client campaigns with media agency plans, identifying innovative creative media opportunities that maximize impact
• Bring social-first creative expertise and platform knowledge, using social listening and insights to inform media strategies
• Plan campaigns designed to hit client objectives, bridging the gap between creative and media to deliver the best possible outcomes
• Collaborate with client services and media agencies to identify opportunities to scale work beyond social
• Develop and support measurement frameworks to demonstrate content effectiveness, working with Data & Insight teams on short- and long-term solutions
• Represent the comms planning team for clients, helping them understand how media planning drives performance and impact
• Build and maintain strong relationships with media agencies (e.g., Mindshare, OMD, PHD) to co-produce media-aligned content and identify cross-platform opportunities
• Own relationships with platform representatives to secure support, early access, and new opportunities
• Contribute to New Business pitches by creating comms/media strategies that demonstrate value and growth potential
• Lead and support the progression of midweight planners, fostering a culture of continuous learning and collaboration
• Drive process improvements within the comms planning team to increase efficiency, output quality, and relevance
• Support internal education initiatives to increase understanding of comms planning across the agency
• Lead and support the development of midweight planners, actively upskilling the team and fostering a culture of continuous learning
• Identify process improvements within the comms planning team to increase efficiency and quality
• Champion a collaborative and connected team culture, ensuring alignment with agency values and long-term vision
• Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)