GTM Insights & Analytics Manager, Wrapbook
$110.4-174.4k
US salary varies on location. Canada salary range: $110,400 – $150,400 (CAD).
Media production payroll & insurance solution
Be an early applicant
Media production payroll & insurance solution
201-500 employees
Be an early applicant
$110.4-174.4k
US salary varies on location. Canada salary range: $110,400 – $150,400 (CAD).
201-500 employees
Company mission
Wrapbook's mission is to make the lives of those working in production better.
Role
Who you are
- This role is perfect for someone who loves turning data into actionable insights, building dashboards and driving cross-functional alignment
- 5+ years in business analytics, strategy, or operations roles within high-growth B2B SaaS or similar companies
- Demonstrated understanding of business performance drivers and ability to diagnose GTM challenges through data
- Bachelor’s degree in Finance, Economics, Statistics, Engineering, Data Science, or a related field (or equivalent practical experience in analytics)
- Able to independently manipulate large datasets in SQL and Excel. Experience with scripting languages (e.g. Python) for data analysis or automation is a plus
- Hands-on experience with business intelligence and data visualization tools (e.g. Omni, Looker) to build dashboards and reports
- Ability to present data in a visually compelling way for various audiences
- Familiarity with GTM systems and data sources including Salesforce, Marketo, and Gainsight and how to model their data for analytics
- Excellent communication skills with the ability to distill complex data into clear insights and actionable recommendations
- Proven track record of influencing cross-functional stakeholders and driving alignment using data
- Self-starter who excels in an agile, fast-paced environment
- Highly organized and able to effectively manage multiple priorities and projects at once
What the job involves
- We’re looking for a strategic and analytical GTM Insights & Analytics Manager to join our Revenue Operations team
- Reporting to the Director of Revenue operations, you’ll play a critical role in shaping how we define, measure and optimize performance metrics across Sales, Marketing and Client Operations
- You’ll be a force behind our GTM data strategy - ensuring data integrity, uncovering growth opportunities and empowering teams with the tools and insights they need to make smart, data driven decisions
- Define and standardize core GTM performance metrics, establishing a ”data dictionary” of key filters, metrics, and terms for Sales, Marketing, and Client Operations data
- Ensure data integrity and accuracy across our systems and act as a champion for data governance within GTM teams
- Conduct deep-dive analyses to identify key drivers of revenue growth, conversion, and customer retention
- Identify trends and outliers to provide actionable insights that drive growth and improve operational efficiency
- Design, build, and maintain robust dashboards and reports that provide real-time visibility into GTM funnel, campaign performance, and customer health KPIs
- Provide insights and recommendations to guide decision-making and support new initiatives, including GTM target setting (Sales and Marketing), hiring goals, help improve forecasting models to increase predictive accuracy
- Work closely with Data Engineering to ensure relevant GTM data (from Salesforce, Marketo, Gainsight, etc.) is captured and modeled correctly
- Partner with GTM team members to support ad-hoc requests and deep dives. Enable a self-service analytics culture by driving adoption of our our BI tools and core dashboards to make insights consistent and accessible
- Proactively identify opportunities to improve our go-to-market motions and work with Sales, Marketing, Client Operations, Finance, and Product teams to execute high-impact projects
Our take
Payroll systems for the production industry are long outdated, with the vast majority of administration still being completed manually, in person, and on paper. This forces cast and crew members to loose many hours in unpaid work and drives up production costs.
Wrapbook's app helps cast and crew complete onboarding, submit timecards and track payments. It offers touch and face ID and helps users track various filings as they pass through the system. Its position as one of the country’s only entertainment-compliant companies of its kind has given it a strong head start in its field.
The company's product is used by well-known production companies such as CollegeHumor, Creative Blood and JN, and serves over 1,000 companies in total. In 2021, commitments from new and existing investors boosted Wrapbook’s valuation to $1 billion, earning it unicorn status. With this funding, it has continued to bolster its payroll platform and workforce to best support the needs of production companies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
230% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2024
$20m
LATE VC
Nov 2021
$100m
SERIES B
Total funding: $150.4m
Company benefits
- Health & Benefits - choose from several customizable plans, including vision and dental
- Minimum Time Off - Everyone is encouraged to take at least 3 weeks off annually
- 401K & RRSP
- Work Remotely
- IT Setup for Your Home
- Lifestyle Perks - Wrapbook employees get a monthly stipend to treat themselves
- Stock Options
- Parental Leave
Company HQ
Midtown Manhattan, New York, NY
Leadership
Cameron Woodward
(Co-Founder)Director of Interactive Marketing at Invisible Children. Next, Co-founded and Executive produced Sprinkle Lab for 8 years. Went on to Found and serve as CEO of Film Casualty Insurance Agency.
Naysawn Naji
(Co-Founder)Early career as a Programmer at McGill University. Became a Software Developer at Xiphos Technologies. For over 4 years was Program Manager at Microsoft. Founded artSumo.com. For 5 years was CTO of Grupo Regalii.
Share this job
View 14 more jobs at Wrapbook