Bilingual SEO Specialist, FareHarbor

• 1+ years in a digital marketing or SEO role
• Full professional fluency in written and spoken Spanish and English
• Recommended experience with Excel, SEMrush, Screaming Frog, and Ahrefs
• Familiarity with AEO/GEO concepts and how content surfaces in AI-driven search
• Comfort using AI assistants (Claude, ChatGPT, etc.) in day-to-day SEO workflows
• Outstanding ability to think creatively and strategically, and to identify and resolve problems
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
• Experience with Google Analytics
• Desire to improve and grow within the organization
• Desire for the challenge of a new puzzle every day
• Comfort taking ownership over a project
• Strong attention to detail
• Ability to think critically and strategically about how to increase website conversions

Desirable

• Bilingual SEO Specialists are a key part of the FareHarbor Sites team at FareHarbor
• We host over 2,000 client websites and offer paid SEO packages that help our clients grow their business by improving their organic and AI search visibility
• In this role, you will use your SEO skills and Spanish fluency to audit clients' websites, develop optimization roadmaps and recommendations, and report on the impact of your work across both English- and Spanish-speaking client portfolios
• You'll work with a wide variety of clients in the tourism industry, ensuring every day is a little different and giving you plenty of opportunity to hone your skills
• FareHarbor's business model depends on users booking online through our software, so it's in our interest that client websites are easy to find, easy to navigate, and built to convert
• As a Bilingual SEO Specialist, you will work hand in hand with our Project Coordinators, Conversion Rate Optimization Specialists, Senior SEO Specialists, and SEO Strategists to hit deadlines, implement SEO recommendations, and prioritize high-conversion opportunities within your assigned client portfolio
• You'll nurture, grow, and report on client accounts in both English and Spanish, communicating clearly and making changes that reflect modern SEO and AI search best practices
• To be successful in this role you should have a working knowledge of user experience, SEO principles, and how content is surfaced across both traditional search and AI-driven experiences (AI Overviews, ChatGPT, Perplexity, Copilot, and similar)
• You should be fluent in written and spoken Spanish and English, competent with Google applications, and have exceptional written, communication, and organizational skills in both languages
• You will manage multiple projects at once and should have strong attention to detail, the ability to self-start, and comfort using AI tools in your day-to-day workflow
• An understanding of how websites are built and structured, and how to make each site continuously successful year over year through strategic analysis and reporting, is important
• This is a full-time, hybrid position based in our Denver office
• Conduct SEO audits of clients' websites in English and Spanish, including keyword, local, and technical recommendations
• Experience with multi-lingual & international SEO best practices and tactics
• Perform keyword research, local audits, and competitive analysis across English- and Spanish-language search markets
• Understand and implement technical SEO audits and changes
• Optimize client sites for AI search surfaces (AI Overviews, ChatGPT, Perplexity, Copilot) alongside traditional organic search
• Strengthen E-E-A-T signals through structured data, entity optimization, and author authority
• Monitor LLM and AI referral traffic and translate emerging patterns into client recommendations
• Recommend and implement site migration strategies
• Track, report, and analyze the impact of SEO recommendations
• Collaborate with Account Managers and client stakeholders on SEO strategy
• Communicate with clients through meetings, email, and tickets in English and Spanish, adjusting tone and terminology for regional and cultural context
• Use AI tools (Claude and others) to accelerate audits, keyword research, and content briefs
• Serve as an SEO expert and advocate within FareHarbor, sharing your knowledge with the FareHarbor Sites team, Account Managers, product team, and beyond
• Follow specific guidance from Project Coordinators and SEO Strategists, working together to hit agreed-upon deadlines and milestones
• Think from the customer's perspective when building SEO reports and audits, with conversion outcomes in mind
• Be an authority on our in-house developed WordPress theme, including its capabilities and limitations (training provided)
• Stay current on SEO and AI search trends, algorithm updates, and website best practices, and apply them to client work
• Work with the Product team to give feedback on existing and future features