Lifecycle Marketing Lead, Cardless

• 5+ years experience in lifecycle marketing, customer engagement, or retention marketing, preferably in fintech, financial services, or subscription businesses
• Proven track record optimizing conversion funnels with demonstrable impact on activation and engagement metrics
• Extensive experience with marketing automation platforms (e.g., Iterable)
• Strong analytical capabilities, including proficiency with SQL, Excel, and visualization tools
• Experience developing customer segmentation frameworks and personalization strategies
• Experience marketing financial products, particularly credit cards or other lending products

• We're looking for someone to lead our lifecycle marketing efforts as we scale our consumer credit card programs
• Design end-to-end customer communication frameworks across acquisition, onboarding, activation, engagement, and retention phases
• Craft persona-specific journeys that anticipate customer needs and deliver contextually relevant experiences
• Establish clear success metrics for each lifecycle phase and communication touchpoint
• Implement sophisticated funnel analytics to identify friction points and conversion opportunities
• Execute A/B testing methodologies to continuously refine messaging and user pathways
• Collaborate with product teams to enhance application flows and early activation experiences
• Create data-driven strategies to reduce time-to-first-transaction and increase early spending behaviors
• Develop targeted communication campaigns that increase product usage across key merchant segments
• Design milestone recognition programs that celebrate customer achievements and deepen brand affinity
• Create personalized retention initiatives that proactively address attrition signals
• Implement win-back strategies for dormant accounts and post-delinquency re-engagement
• Architect multi-channel communication strategies across email, SMS, push notifications, in-app messaging, and direct mail
• Manage implementation and optimization of marketing automation platforms (e.g., Iterable)
• Establish channel preference frameworks that respect customer communication choices while maximizing effectiveness
• Develop real-time triggering mechanisms that deliver timely, contextual communications
• Build comprehensive attribution models to quantify marketing impact on customer behavior
• Develop cohort analysis frameworks to track long-term engagement patterns
• Create executive dashboards that demonstrate lifecycle marketing ROI and business impact
• Implement predictive models to identify customers requiring proactive intervention

• 💸 Competitive salaries, equity, and a 401(k) plan
• 🏥 Top-of-the-line healthcare (medical, vision, and dental), with 100% primary coverage and 75% dependent coverage for medical
• 🌴 Unlimited paid time off, with a minimum of 15 days off per year
• 👶 Parental leave for birthing and non-birthing parents
• ✈️ Team trips & offsites
• For in-office employees:
• 🍱 Catered lunch at the office every day, plus plenty of snacks & drinks
• 🚎 $250/month commuter assistance for public transit or our parking garage
• For remote employees:
• 🖥️ $500 remote setup stipend to help you do your best work

Total funding: $80m

Cardless is a financial technology company attempting to modernize co-branded credit card programs. There are around 200 brands in the U.S. with traditional cards that haven't been modernized in over 20 years. These traditional cards, from the likes of Costco and Sam's, enable shoppers to collect reward points that they can use for things like travel.