Senior Integrated Marketing Manager, Blend

• The ideal candidate is comfortable experimenting with AI tools to accelerate workflows, scale content personalization, and improve campaign efficiency
• The ideal candidate combines deep B2B technology marketing experience with strong execution discipline and comfort operating in a complex, matrixed environment
• 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field
• Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels
• Strong background in marketing to enterprise-level audiences
• Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once
• Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email
• Experience in B2B technology categories where market education and awareness are more important than immediate demand capture

Desirable

• We are seeking a Senior Integrated Marketing Manager, B2B Technology, to contribute to our next level of growth and expansion
• This role operates alongside a talented product marketing team to lead the execution of always-on thought leadership and awareness campaigns for early-stage technology solutions
• You will bring vision, operational excellence, and a strong bias for action to increase industry awareness and category leadership
• As the owner of campaign delivery, you will translate approved narratives into high-impact campaigns across owned and adjacent channels
• You will partner with product marketers and subject-matter experts to ensure campaigns launch on time, reach the right audiences, and deliver measurable engagement
• Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas
• Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification
• Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches
• Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities
• Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch
• Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials
• Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization
• Manage campaign operations with consistency across channels, regions, and stakeholder groups
• Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency
• Duration: 6-month consulting role, with potential to extend