Vice President of Marketing, Fairmarkit
$275-300k
Autonomous sourcing for all spend
Job no longer available
Autonomous sourcing for all spend
101-200 employees
Job no longer available
$275-300k
101-200 employees
Company mission
To enable organizations to purchase the goods and services they need in the most efficient way possible.
Role
Who you are
- 7+ years of B2B marketing experience targeting enterprise companies
- Experience working in a fast paced start-up environment
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, that resonates deeply with our target audience
- Strong presentation skills
- Self-motivated, innovative, collaborative, creative, and analytical
- Excellent leadership and team management skills, with the ability to inspire and motivate the marketing team
What the job involves
- We are looking for a marketing leader to join our team on our mission to revolutionize the way all organizations buy and sell. Our VP of Marketing is ready to be in the center of the action while managing both strategy and execution
- This role will report directly to the CEO
- Lead the entire marketing team
- Heavily support (3) core functions of the marketing department:
- Demand generation
- Product market positioning
- Customer focus
- Analyze market trends and competitive landscape to identify opportunities for differentiation and market positioning
- Partner closely with sales, product, and customer success leadership
- Coordinate and manage the scheduling of at least 16 events per year
- Establish and track key performance metrics to measure the effectiveness of marketing campaigns and optimize ROI
- Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
- Empower sales to communicate our products effectively to prospective customers
- Develop and drive the adoption of a cohesive voice across company and product-level positioning and messaging of Fairmarkit
- Build and maintain the product collateral and content that power our GTM channels including demand generation, sales, channel partners and our website
- Work closely with marketing brand, creative and demand-gen teams to increase market presence and drive pipeline through key outbound assets (video, website copy, blog posts, webinars, thought leadership, email nurture, etc.)
- Partner with channel and sales enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates
- Establish success metrics and allocate resources to optimize performance and growth and maintain accountability through detailed reporting
Our take
Fairmarkit is an automated sourcing platform that helps enterprises make their procurement of goods and services more efficient and cost-effective. By digitizing the management of a company’s tail spend and simplifying potential customers ’RFPs (Requests For Purchase), Fairmarkit’s mission is to save companies and their employees valuable time on the processes that a computer can do.
Founded in 2017, Fairmarkit still competes with monoliths in the automated sourcing sector such as Oracle and SAP. Despite this, it has carved out a niche in the market by focusing its energy on the tail-end space of business, an area that it deems underdeveloped.
As a comparatively young company in the intelligent sourcing world, Fairmarkit has been boosted by significant successive funding rounds, showcasing the industry confidence in the company and enabling its plans to double its workforce. Alongside this, it's also been recognised on the Forbes' 2025 List of America's Best Startup Employers, the fourth year in a row for the company to do so.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2022
$35.6m
SERIES C
Dec 2020
$30m
SERIES B
Total funding: $76.6m
Company benefits
- Work flexibility
- Equity
- Paid parental leave
- Home office stipend
- Sabbatical leave
- Summer Fridays & Holiday Hiberation
- 401k Company match
- Mental health & Mindfulness resources
Company HQ
Downtown, Boston, MA
Leadership
Kevin Frechette
(Co-Founder & CEO)Previously Regional Sales Director at Turbonomic and Account Executive at EMC Corporation. Currently Ambassador at the Sustainable Procurement Pledge.
Viktor Kusch
(Co-Founder & CTO)Previously IT Management Director at Biokon. Currently CEO / CTO at KU64 Inc. / Clever IT systems / marketmech.com
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