Head of Marketing, Nexo
United Kingdom
Digital asset management
Open for applications
Digital asset management
501-1000 employees
Open for applications
501-1000 employees
Company mission
To successfully solve inefficiencies in the lending markets by creating innovative, convenient and sustainable solutions.
Role
Who you are
- 7-12+ years as a senior growth or marketing generalist with strong local market fluency; you’ve owned positioning, messaging, and channel strategy - even if others pressed the buttons
- Crypto user (hands‑on with wallets, exchanges, earning products) and deep familiarity with local crypto culture, media, and terminology
- Exceptional writing quality and strong English
- Analytical rigor: you turn messy signals into crisp recommendations and test briefs; comfortable with GA4, attribution/MMP dashboards, and competitive/traffic tools
- Excellent stakeholder management: you enable central operators to execute faster and smarter
- Bias for action, structured thinking, and high editorial standards
- Fintech/crypto scale‑up experience; existing network across key publishers/creators/events; experience building small local teams once traction is proven
What the job involves
- We shape industry trends. We rethink how wealth works and build solutions that reflect that belief
- That requires a certain kind of person
- You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving
- This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo
- Stakeholder Enablement: Act as the local bridge to central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams. Ensuring they have the context to ship the right thing, first time
- Market Intelligence & Channel Mapping: Build and maintain a live view of the United Kingdom landscape: high‑traffic crypto/finance publishers, creator/influencer ecosystems, affiliates, events, communities, OOH opportunities, and regional ad platforms
- HNWI Acquisition Insights: Define and refine HNWI personas, targeting hypotheses, and messaging angles that resonate locally. Identify premium media and moments that HNWIs in the UK actually consume
- Improve Customer Experience Across Key Touchpoints: Identify gaps in landing pages, FAQs, help center, and onboarding flows specific to the United Kingdom. Provide concise briefs and QA localized assets before launch. Collaborate with central teams to prioritize fixes and experiments based on local insights
- Turn Insights to Opportunities: Convert insights into actionable briefs and hypotheses to improve growth performance and local funnel conversion. Central growth executes; you track learnings, synthesize results, and recommend next moves
- Positioning, Naming & Copy Localization: Adapt product names, value propositions, and tone to native English so our site, app, emails, and ads read as if written locally. Maintain a living style, glossary, and “do/don’t say” list, especially for crypto terms that differ by market
- Reputation & Brand Safety Scanning: Monitor brand mentions, community chatter, and emerging risks; flag issues early with suggested responses or mitigations
- Your KPIs:
- Funded accounts in the United Kingdom, incl. HNWI share
- Customer LTV and LTV/CAC payback for influenced cohorts
- Market penetration in the United Kingdom, defined as Nexo funded accounts as a percentage of the active crypto investor base
Our take
Cryptocurrency, once a niche internet phenomenon, is now a major part of the fiscal landscape, and digital assets make up a large part of many people’s financial portfolio. Nexo aims to make managing them that bit easier, with its digital wallet for crypto.
It sets out to give you the greatest flexibility over how you earn, save and pay. It supports 35 different cryptocurrencies and offers the ability to buy, exchange or borrow funds, as well as daily interest payouts and the Nexo Card - a credit card that lets you spend your crypto without having to sell it.
Its platform has flexibility that offers strong user appeal, and has cemented its place in the market with over 5 million users. Its status was somewhat rocked, however, by eight US states taking legal action against it in 2022, accusing it of failing to register with the state authorities correctly. The company has now paid its fine of $22.5 million and has discontinued its Earn Interest Product, returning to the US markets in 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (1 round)
Apr 2018
$52.5m
EARLY VC
Total funding: $52.5m
Company benefits
- Flexible working conditions
- Be part of the financial revolution
- Team Hangouts
- Technical Challenge
- Bonus options in digital assets
Company HQ
The Angel, London, UK
Leadership
Kosta Kantchev
(Co-Founder & Executive Chairman)Previously Co-founder and Board Member at Credissimo.
Antoni Trenchev
(Co-Founder & Managing Partner)A former Member of Parliament in Bulgaria, they were CIO and Legal Advisor at MDL Ltd.
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