Account Manager, Wattpad
WEBTOON
$90-150k
More information about location
Platform for sharing original writing
Open for applications
Platform for sharing original writing
1001+ employees
Open for applications
$90-150k
More information about location
1001+ employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- This role requires a unique blend of account management skills, technical Ad Operations expertise, and a drive for process optimization
- 5–8 years of demonstrated success in a sales, account management, or business development role, preferably selling digital media, programmatic, or advertising solutions
- A solid understanding of the advertising campaign lifecycle from proposal and creative development through to technical operation, optimization, and reporting
- Demonstrated ability to meet or exceed client success metrics and contribute to renewal business
- Experience with branded content, native advertising products, and working directly with brands or agencies
- Comfortable working with data and analytics to track success and make informed optimization decisions
- Proficiency with Microsoft Excel and PowerPoint (or Google equivalents) for reporting, analysis, and proposal building
- Exceptional communication, project management, and a strong client-first attitude
- Bachelor's degree in Advertising, Marketing, Business Administration, or equivalent experience
- Location Requirement: Must be a resident and legally authorized to work in Los Angeles, CA
What the job involves
- This is a critical, hybrid role responsible for the successful execution and ongoing success of digital advertising campaigns for WEBTOON's top advertising clients
- You will serve as the primary operational and client-facing lead post-sale, ensuring flawless campaign delivery, providing data-driven insights, and building strong relationships that drive renewal business
- Serve as the primary post-sale point of contact for top-tier brand partners and their agencies, managing communication and client expectations throughout the campaign lifecycle
- Proactively monitor, optimize, and report on campaign performance, leveraging data and analytics to ensure client KPIs and internal benchmarks are met or exceeded
- Gather key learnings and provide thoughtful recommendations to clients for future campaigns and program expansion
- Draft necessary post-sale documentation, including Rules and Regulations, Influencer Agreements, and Insertion Orders (with Legal support)
- Work collaboratively with the wider US Ad Sales team on pre-sale initiatives, including participating in brainstorming sessions that align strategic ideas with client goals
- Support the tactical setup and management of campaigns, including ad trafficking for Display, Video, and Native Ad campaigns using our ad servers
- Facilitate essential troubleshooting of ad tags and discrepancies between support teams and partners to ensure campaigns launch and run smoothly
- Review all branded and advertising content (copy, influencer posts) to ensure quality, compliance with brand guidelines, and grammatical excellence
- Manage the content posting process and maintenance of brand profiles related to live campaigns
- Work cross-functionally to ensure all campaign commitments are delivered efficiently and effectively
- Leverage first-party data to analyze results and assist the broader organization with operational reporting and forecasting in collaboration with Business Operations and Finance
- Support the Sales Lead with data and analytics needed to manage team Sales reports
- Identify opportunities to streamline systems, operational efficiency, and workflows, providing valuable input on process changes and new tooling
- Stay up-to-date on digital advertising and branded entertainment trends to inform execution strategies
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However a significant challenge for Wattpad is in producing original, marketable content from its platform given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(CEO)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(CSO)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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