Senior Solutions Analyst, VideoAmp

• 3-4 years of experience in a quantitative field, preferably in the media industry. Bachelor’s Degree required in an analytical field, such as Data and Analytics, Statistics, Economics, Operations Research, or similar
• Experience in marketing analytics such as multi-touch attribution or marketing-mix modeling/econometrics, or other types of measurement techniques
• Fluency in the following tools:
• Microsoft Excel (vlookups, pivot tables, macros), PowerPoint and Word
• SQL Server or similar SQL-based database
• Python or similar scripting language
• Tableau or similar data visualization tool
• Knowledge of visual techniques for data analysis and presentation
• Strong aspiration for growth and natural preference to operate in a fast-paced environment
• Strong desire to develop new skills, and build scalable tools and processes
• Detail-oriented and QA-focused with an interest in repeatable processes and automation
• Interest in media and advertising and leveraging automation and technology to produce media plans
• Strong written and oral communications skills

Desirable

• As a Senior Solutions Analyst in our Client Delivery team, you will participate in the configuration, onboarding, and calibration of VideoAmp’s Media Optimization platform (formerly known as Elsy) for our advertiser and agency clients
• You will contribute to each key phase in the deployment of VideoAmp Media Optimization platform to ensure client success
• Your role reports to a Solutions Manager. You will work closely with other Analysts and Data Engineers in this function
• This role provides a unique opportunity to contribute to the growth of a highly innovative company and to the development of next generation, algorithmic solutions in a rapidly changing industry
• Onboard, deploy, and maintain client instances of the platform
• Support the Design of customer implementations by producing analyses of their industry
• Onboard client data in analyzable format
• Define key brand characteristics in standardized templates
• Analyze client attribution outputs (such as MMM, MTA attribution, brand-lift studies, mobile and panel-based measurements etc.) to calibrate VideoAmp/Media Optimization planning algorithms
• Configure Media Optimization platform to meet specific client implementation design
• Produce reports in the Media Optimization platform to illustrate client media plans, actual performance, and optimization recommendations
• Support delivery team leads in developing optimized Media Plans
• Help configure media briefs within platform
• Build campaigns, media plans, and manage tactics in compliance with the media brief
• Analyze media plans and alternative scenarios for alignment with overall media strategy
• QA media plans for data accuracy and business sense
• Understand key plan recommendations and contribute to client-facing presentation development
• Support recommendations with data and analytics
• Document key learnings from client engagements
• Facilitate work sessions and communications
• Organize meetings, document and distribute action points
• Collect and organize client data
• Assist in Product Development
• Use and contribute to VideoAmp Media Optimization’s processes and code base
• Contribute to product development process by compiling user feedback and testing new planning algorithms / features
• Provide User Support
• Assist in training and support of platform users including client analytics and planning teams