Content Marketing Manager, Siro
$103-165k
Offers Equity
AI coach for field sales reps
Open for applications
AI coach for field sales reps
21-100 employees
Open for applications
$103-165k
Offers Equity
21-100 employees
Company mission
Siro's mission is to create a world where anyone can find social mobility and financial freedom through a career in sales.
Role
Who you are
- This role requires a versatile content creator proficient in writing and video production, with a strong understanding of content marketing strategies
- Bachelor’s degree in Communications, Journalism, Marketing or a related field
- Proven experience in content marketing, with a strong portfolio of both video and written content
- Familiarity with video production tools and software
- Excellent writing and editing skills, with a keen eye for detail
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Ability to work collaboratively in a team environment and adapt to a fast-paced setting
What the job involves
- We are looking for a creative and consistent Content Marketing Manager to lead our content initiatives, implementing the "They Ask, You Answer" framework.
- Develop and implement a comprehensive content marketing strategy aligned with company goals
- Utilize the "They Ask, You Answer" methodology to create consistent content that addresses customer queries and positions Siro.ai as an industry authority
- Collaborate with internal subject matter experts to produce engaging video content
- Manage end-to-end video creation, including writing scripts, working with our video editor, and publishing across social media platforms
- Write and edit compelling blog posts, social media posts, and other marketing materials
- Ensure all content is SEO-optimized and aligns with brand voice and messaging
- Manage content distribution across various channels to maximize reach and engagement
- Analyze content performance metrics and adjust strategies to improve engagement and conversion rates
- Main KPIs:
- Increased traffic to our website and views on YouTube. Increased follower count on all social platforms
- Consistent creation of 2-3 pieces of content per week
Our take
The activities of sales representatives are essential for maximizing the profits of a business, but it’s difficult to optimize this when there is no efficient way of tracking conversations. It is almost impossible to know exactly how long a sales rep pitches a product or exactly what they said, and this makes it difficult for businesses to improve their sales.
Siro provides a digital mobile and desktop app that facilitates the tracking and analysis of the conversations of sales reps and clients. The app records and transcribes sales conversations, providing a quantifiable footprint of every sales conversation which can then be analyzed by sales managers for improvements.
Whilst the recording and transcription software behind Siro is nothing new, the integrated approach to tracking sales conversations is one that has been untapped until now. The company claims that when used properly, its sales coaching system can reduce sales conversation time tenfold - giving Siro the potential to take sales coaching to a whole new level.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2023
$14m
SERIES A
Jun 2023
$4.3m
SEED
Total funding: $19.1m
Company HQ
Flatiron District, New York, NY
Leadership
Jake Cronin
(CEO & Founder)Co-founder of Queue. Was a Woodruff Scholar at Emory where they studied Math, CS, and Chinese Studies. Opened & ran a Cutco branch office.
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