Senior Product Manager, Roku
Data & API
$129-255k
+ Equity
Office located in San Jose, CA
Convenient and affordable TV streaming players
Posted today
Convenient and affordable TV streaming players
1001+ employees
Posted today
$129-255k
+ Equity
Office located in San Jose, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate will have 5+ years of experience in product management and data analytics/APIs
- 5+ years of product management experience with a focus on ad tech, data platforms, or ad measurement/analytics products
- Knowledge of ad measurement, and its underlying infrastructure and key processes
- Lead the buildout, launch, and adoption of new API-based products used in digital advertising
- A systems thinker with a technical product mindset
- Understands how APIs, databases, and data pipelines interact across an ad tech ecosystem and can write clear technical requirements and collaborate effectively with engineers
- Exceptional Analytical and problem-solving skills
- Comfortable leveraging large amounts of data to drive decisions, can break down complex data and business problems into structured, logical solutions , and comfortable with SQL
- Strong familiarity with ad measurement methodologies, including attribution, lift testing, and MMM
- Knowledge of identity resolution and privacy-safe data collaboration, including clean rooms and differential privacy
- Experience working cross-functionally with global engineering, Data Science, Legal, Product Marketing, Sales, and collaborating with other product teams to identify our clients' needs and gather requirements to solve them
- Experience presenting to customers and executive leaders - possess excellent interpersonal skills, as well as align a diverse set of stakeholders towards a common goal
- Bachelors or Masters in Statistics, Mathematics, Economics, Engineering or related field
What the job involves
- The Senior Product Manager role for Roku’s Ad Platform is a highly technical and data-driven role that requires a strong understanding of the ad stack, basic ad measurement, and data flow concepts, the evolving identity landscape, and a sound understanding of basic API and database architecture concepts
- They will be working to solve Measurement and Data onboarding/sharing problems for top global & D2C brands and other partners to drive insights and quantify ad effectiveness
- You'll identify new market opportunities, define the what/why statements for product features, understand customer needs, and drive cross-functional success between data science, engineering, marketing, and sales
- Design, develop, and enhance APIs that support data access and reporting across various ad tech platforms
- Map and optimize data flows across internal and external systems, ensuring efficient data ingestion, transformation, and delivery
- Work closely with data engineering and analytics teams to structure data tables that enable accurate measurement and reporting
- Ensure API scalability, reliability, and security by defining clear technical requirements and working with engineering teams to implement best practices
- Translate business needs into technical specifications, including API schemas, data models, and processing workflows
- Shape the future of event-level data collection & reporting products for advertisers
- Build and evolve products that generate insights around the effectiveness of Roku media spend towards advertiser outcomes
- Create and communicate product strategy, roadmap, plans, and progress to stakeholders
- Stay on top of industry trends in the advertising ecosystem, especially concerning data, privacy (Chrome Privacy Sandbox, Apple Ad Attribution Kit, etc.)
- Define metrics and KPIs you will use to measure the success of your products
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Articles
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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