Senior Staff Go-To-Market, Usercentrics
USA
2+ days a week in office
Consent management platform
Job no longer available
Consent management platform
201-500 employees
Job no longer available
2+ days a week in office
201-500 employees
Company mission
To build a world where user privacy enables a thriving digital ecosystem.
Role
Who you are
- Bachelor’s or Master’s degree in a related field
- 7+ years of experience in B2B growth marketing or acquisition, with a dedicated focus on the US market
- Proven track record of managing and scaling multi million dollar budgets
- Deep expertise in Paid Acquisition and hands-on knowledge of Product-Led Growth (PLG) strategies
- Strong product marketing experience including market analysis, competitive positioning, and launch strategy
- Experience in building a market/function from scratch and structuring ambiguous mandates
- Proficiency in Paid Acquisition channels (SEM, Paid Social, Programmatic)
- Proficient in CRM (Salesforce) and marketing automation (Pardot/Marketing Cloud) alignment for lead lifecycle management and reporting
- Strong analytical skills with experience in revenue attribution, LTV analysis, and A/B testing methodologies
- Exceptional organizational skills and comfort collaborating across senior-level stakeholders (Product, Sales, Finance)
- Proactive self-starter with a structured and analytical mindset
- Comfortable working in a fast-paced environment with ambiguity
- High sense of ownership and accountability for revenue targets
- Strong communication skills, capable of aligning priorities and resources across functions and hierarchy
What the job involves
- As the Senior Staff, Go-To-Market (GTM) USA, you will define and execute the strategic vision for the entire United States market GTM strategy
- Your core mission is to connect the dots across brand alignment, product marketing and positioning, acquisition, and informing product needs to ensure a cohesive and high-impact GTM strategy that drives significant revenue growth
- Reporting to the Global VP of Demand Generation, you will act as a foundational builder, establishing structure and processes for the US market from an ambiguous starting point
- You will take direct responsibility for achieving US revenue targets, managing and scaling a substantial paid acquisition budget, and ensuring scalable support for both Product-Led Growth (PLG) and high-touch sales models
- You combine strategic leadership, deep expertise in paid media, a strong product marketing background, and a hands-on approach to building a compliant, high-velocity acquisition engine
- Strategy & Leadership:
- Define and Own US GTM Strategy: Act as the central architect for the US market, ensuring tight integration between product marketing, brand messaging, and core acquisition programs
- Revenue & Budget Ownership: Take direct accountability for US revenue targets and strategically manage/scale paid acquisition budgets
- Build & Structure: Lead the effort to structure US market operations from near-zero, defining processes and establishing high-level cross-functional collaboration (Sales, Product, Executive Leadership)
- Product Liaison & Roadmap Input: Serve as the primary liaison with the Product team, synthesizing US market needs, competitive intelligence, and customer feedback to guide and influence the product roadmap for the US region
- Champion market needs, ensuring all GTM activities align with PLG principles and high-touch sales requirements
- Acquisition & Growth Execution:
- Paid Acquisition Expertise: Design and optimize high-performing paid media campaigns across all major channels to maximize ROI and efficient customer acquisition
- Lifecycle Campaign Strategy: Guide the strategic direction and prioritization of acquisition and nurturing campaigns that support both no-touch (PLG) and high-touch funnels
- Drive continuous A/B testing and experimentation across channels, segmentation, and messaging to improve funnel performance and LTV
- Monitor and report on US market channel performance, pipeline health, and revenue attribution
Our take
In the ever-digitising world, organisations must protect their users' data privacy. Usercentrics is a leading innovator in consent technology for the new internet economy, enabling its clients' customers to make more effective choices about their digital privacy.
The company's data privacy technology, upon which its website consent management and app consent management products are built, has pioneered consent management platforms since 2012. There are a number of competitors in the space, but Usercentrics has safely established itself, boasting customers such as Rolls-Royce and Huawei, as well as many in-depth use cases.
Usercentrics has seen significant investment that allowed it to expand into the US, where its adaptable solutions are able to answer the complexities of state-to-state data protection regulations. It appears that the company is focussed on accelerating innovation into the future, with a number of leadership changes being made towards this end.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2024
$23.1m
LATE VC
Dec 2020
$19.7m
SERIES B
Total funding: $47.4m
Company HQ
Old Town, Munich, Germany
Leadership
Mischa Rürup
(Co-Founder)Previously founded intelliAd Media where they served as the COO for almost 11 years.
Daniel Johannsen
(Co-Founder & Member of the Board)Previously founded CYBOT where they served as the CEO for over 9 years.
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