Senior Digital Analyst, Wise

• You are a subject matter expert who thrives on turning marketing goals into robust digital analytics solutions
• You have experience working with digital analytics technologies including Google Tag Manager, Google Analytics, Singular, or similar tools
• You have deep experience implementing and managing marketing and analytics tracking on Web and Mobile, especially with Google Tag Manager and MMPs such as Singular or AppsFlyer
• You have a solid understanding of how data powers Paid Media, CRM, SEO and broader marketing strategies
• You’re comfortable working with engineers, debugging Javascript tags, designing clean event schemas, and querying data from data warehouses
• You work cross-functionally to deliver clear, reliable and impactful measurement solutions
• Deep hands-on experience with digital analytics and tag management systems like Google Tag Manager, Google Analytics 4, Mixpanel, Hotjar, or similar tools; implementing marketing and event tracking
• Proficient with mobile app analytics and Mobile Measurement Partners (MMPs) such as Singular or AppsFlyer, able to collaborate with app developers to implement tracking requirements
• A solid understanding of marketing technologies and channels (such as Paid Social, Paid Search, CRM, SEO, etc…) and how data drives performance
• Comfortable working with HTML, CSS and Javascript for implementing and debugging tags, and working with engineers
• Ability to work with analysts, read and run basic SQL commands, query data and read code
• Familiarity with event schemas and Data Layer design
• Good understanding of consent management and privacy-safe tracking features such as iOS ATT and SKAN4
• Ability to transform requests from marketing stakeholders into clear requirements, and prioritise solving them based on business impact, running projects from start to finish

Desirable

• You’ll design and deliver complex analytics tracking implementations and lead technical projects; maintain good relationships across multiple Marketing teams and collaborate on projects with them frequently
• Lead the design and implementation of robust, privacy-centric tracking across our Web and App journeys and marketing channels
• Work closely with marketing, analytics and engineering teams to scope, prioritise and deliver digital analytics solutions that drive impact
• Translate marketing goals into clear measurement plans, advising on data collection, event modelling, architectural designs and server-side tracking
• Own data quality and reliability of tracking technologies / stack, ensuring what we track is accurate and consistent
• Contribute to our roadmap of technical marketing projects, showcase work in demo days, squad days, or other internal forums
• Promote best practices, mentor team members and continuously help improve how we work
• Choose your path to impact – we believe people are most empowered when they work in teams that can act autonomously. So rather than telling you what to do, you’ll work with your team to create a vision of your own. Of course, you can always gather feedback from smart, curious people across Wise but you’ll have the freedom to make your own calls