Bilingual Content and SEO AEO Manager, AutoScout24
CA$80-85k
+ Annual bonus structure
New & used car marketplace
Open for applications
New & used car marketplace
501-1000 employees
Open for applications
CA$80-85k
+ Annual bonus structure
501-1000 employees
Company mission
To help make mobility decisions easier for everyone.
Role
Who you are
- Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset
- Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience
- Strong knowledge of current SEO/AEO best practices and content optimization methodologies
- Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms
- Familiarity with HTML and modern content management systems
- Excellent written and verbal communication skills
- Strong analytical mindset with attention to detail
- High motivation to learn and adapt in a fast-paced digital environment
- Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus
- Professional proficiency in English (written and spoken)
- Professional proficiency in French (written and spoken)
What the job involves
- As a Content Marketing and SEO Manager, you will be responsible for the conception, execution, and optimization of content-led SEO initiatives across our digital platforms AutoTrader.ca and AutoHebdo.net. With a strong focus on customer-centric, high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions
- Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys
- Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards
- Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance
- Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns
- Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms
- Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets
- Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content
- Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets
- Reports to the Team Lead, Content, based at the global headquarters in Munich
Our take
AutoScout24 is an online classifieds platform for new and used vehicles that’s been expanding its reach across European markets for over two decades now. It has benefitted from an upswing in interest in used cars, taking advantage of this opportunity to grow and solidify its presence.
In 2024, the company further expanded its reach by acquiring Canada's Trader Corporation, showing it has an appetite for continued expansion. It also focused in on its C2B auction platform, AutoScout24 Direct, that enables individuals to sell their vehicles through an online auction to verified dealers.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Au-Haidhausen, Munich, Germany
Leadership
Peter Brooks-Johnson
(CEO)Joined AutoScout24 in 2023 at CEO. Prior to this, spent over 16 years at Rightmove as a Product Director and CEO. Also an experienced Consultant having worked at The Berkeley Partnership and Andersen Consulting.
Salary benchmarks
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