Director of Revenue Strategy & Insights, Zeta Global
$140-170k
+ equity
The AI marketing cloud
Be an early applicant
The AI marketing cloud
1001+ employees
Be an early applicant
$140-170k
+ equity
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- Experience: 8-10+ years in Digital Media, AdTech, Programmatic Strategy, or Revenue Operations. Experience sitting at the intersection of Sales, Product, and Ops is critical
- The "Translator" Skillset: Ability to look at complex bid density data, yield curves, or incrementality models and explain them in plain English to a CMO or VP of Sales
- Commercial Fluency: You understand that data is useless unless it drives revenue. You are comfortable being measured on revenue impact (NRR, Upsell, Retention)
- Leadership Presence: Proven ability to influence cross-functional partners (Sales VPs, Product Directors, Ops Leaders) without direct authority
- Technical Aptitude: You don't need to write SQL or traffic campaigns, but you must be fluent in the mechanics of the programmatic exchange, SSPs/DSPs, identity frameworks, and advanced measurement (CAPI)
What the job involves
- We are evolving the LiveIntent Exchange (LEX) Operations & Strategy organization into a proactive growth engine
- To lead this charge, we are looking for a Director, Revenue Strategy & Insights to serve as the "Commercial Owner" for our marketplace
- In this role, you will act as the critical bridge between our technical execution teams and our revenue goals
- You will translate complex yield frameworks into winning sales plays, diagnose commercial risks in real-time, align clients on measurement, and act as the strategic overlay for our most critical accounts
- You will not be managing tickets or running campaigns; you will be defining the revenue strategy that our Operations team executes
- The Sales Bridge: Translate abstract Yield Management and Measurement Frameworks into tangible, data-driven "Sales Playbooks" for the field
- Targeted Growth & Whitespace Hunting: Own the proactive analysis of client accounts. Instead of waiting for Sales to ask, proactively identify "At-Risk" revenue or "Upsell Opportunities" and deliver specific hit-lists to Sales Leadership
- Measurement Alignment: Partner with Sales pre-launch to ensure clients are fully aligned with our incrementality and measurement standards (e.g., Conversions API, Pixel tracking) so that campaign success is graded accurately
- Elevate the QBR: Move Tier 1 Quarterly Business Reviews beyond standard reporting. Build the "Strategic Insights" section of these reviews, directly attributing performance improvements to our specific yield strategies
- Executive Sponsorship: Serve as the senior operational voice for top-tier clients, providing the strategic authority needed to unlock complex growth opportunities
- Pilot Velocity: Monitor high-value pilots. When a pilot stalls, parachute in to diagnose the commercial or strategic disconnect (e.g., "Client X is bidding too low") and prescribe the exact fix for Operations to execute
- Collaborative Execution: Partner closely with our Strategy & Yield team (who define our auction logic and pricing) and our Demand Ops team (who execute campaigns). You ensure the yield logic is commercialized correctly, and the execution team is pointed at the highest-value revenue targets
- Leveraging Analytics: Act as a primary stakeholder for our Ops BI/Analytics resource, relying on them to run the "Headroom & Opportunity" queries necessary to support your commercial narratives
- This role is measured on Revenue Impact, not activity:
- Upsell Attribution: Dollar revenue generated directly from proactive analytical findings
- Pilot Velocity: Reduction in time-to-scale for new strategic accounts
- Strategic Retention: 100% retention of accounts where this role acts as Executive Sponsor/Strategist
- Insight Adoption: % of Tier 1 QBRs leveraging the new "Strategic Insights" framework
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS ot digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strenghten's Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footpirnt in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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