Senior Technical Product Marketing Manager, Couchbase
$138-156k
Operational data platform for AI
Be an early applicant
Operational data platform for AI
501-1000 employees
Be an early applicant
$138-156k
501-1000 employees
Company mission
To simplify how organizations develop, deploy, and run modern applications wherever they are.
Role
Who you are
- 6+ years in technical product marketing, developer relations, solutions/sales engineering, or a comparable technical role in enterprise software — ideally databases, data infrastructure, or cloud
- Genuine technical depth: you can reason about databases (NoSQL and SQL), distributed systems, and cloud platforms (AWS, GCP, or Azure), and you're comfortable reading architecture diagrams and writing queries or code snippets
- A track record of building demos and technical content that move technical audiences to act
- Exceptional written and verbal communication — you can go deep with an engineer and up-level for an executive in the same day
- Experience with competitive positioning and sales enablement in a B2B technical product
- Confidence presenting to technical audiences, on stage and on camera
- Bachelor's degree in Computer Science or a related field, or equivalent hands-on experience
- Studies show underrepresented talent is less likely to apply unless they meet all the criteria. We encourage you to apply if you’re excited about the role and can bring strong contributions to our team
Desirable
- Hands-on experience with Couchbase, MongoDB, or other NoSQL / document databases
- Familiarity with AI/ML, vector search, or retrieval-augmented generation (RAG)
- Exposure to mobile/edge or real-time analytics workloads
- Experience marketing to developers and building technical community
What the job involves
- Reports to: VP, Product Marketing
- We're hiring a Senior Technical Product Marketing Manager to be the technical storyteller for the Couchbase platform. You'll translate deep product capability into differentiated narratives, proof, and enablement for technical audiences — developers, architects, DBAs, and platform teams — and arm our field with the demos, content, and competitive ammunition they need to win
- This is a hands-on role for someone who is equally comfortable in an architecture diagram, a query console, and on stage. You'll partner closely with Product Management, Engineering, Sales Engineering, and Developer Relations, and play a central role in product launches and go-to-market motions across our portfolio
- Own the technical narrative. Turn complex platform capabilities — distributed architecture, performance, scale, AI/vector search, mobile/edge sync — into clear, differentiated positioning and messaging for technical buyers and influencers
- Create technical content. Produce solution briefs, reference architectures, whitepapers, benchmark and TCO validations, blog posts, and technical FAQs that make the case with evidence, not adjectives
- Build demos and proof points. Develop and maintain compelling product demos and hands-on proof assets; partner with Field Engineering on POC playbooks and enablement
- Drive competitive intelligence. Run hands-on technical teardowns of competing databases and data platforms; distill findings into battlecards, win themes, and objection handling
- Enable the field. Equip Sales and Sales Engineering with the technical assets, talk tracks, and training to qualify and advance opportunities
- Be a technical spokesperson. Represent Couchbase in webinars, conferences, developer communities, and analyst briefings; make technical audiences believe
- Partner on launches. Work with PM and Engineering to validate messaging, shape launch plans, and feed customer and field insight back into the roadmap
Our take
Critical functions for digital businesses such as computing and storage have become cheaper by orders of magnitude with the advent of cloud computing. However, these businesses still face the challenge of architecting their services under this paradigm. Couchbase’s NoSQL database is designed to help organizations build scalable, distributed systems that take advantage of cloud-native infrastructure.
The company's major bets on Kubernetes, mobile and NoSQL have paid off too. With many large enterprises now treating Couchbase as mission-critical infrastructure, a trajectory that culminated because of ts 2021 IPO. While it operates in a highly competitive database market, the company has continued to grow post-IPO and is now positioning itself around the next shift in enterprise architecture: AI-native applications.
The recent launch of Couchbase AI Services reflects an effort to unify operational data, vector search and model hosting within a single platform, reducing the complexity that often prevents generative AI and agent-based systems from moving beyond proof-of-concept. By embedding governance, validation and security controls directly into the data layer, Couchbase is aiming to make its database a core foundation for production AI workloads.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2020
$105m
SERIES G
Mar 2016
$30m
SERIES F
Total funding: $251m
Company HQ
Cypress, San Jose, CA
Leadership
BJ Schaknowski
(CEO)Prior to joining Couchbase in 2025, BJ was the CEO of symplr. He also served as the Chief Sales & Marketing Officer at Vertafore and as an SVP of Marketing, Sales & Services at LexisNexis Software Solutions.
Veronica Curran
(CPO)Veronica Previously founded Magnolia People Solutions where she served as a Managing Partner for nearly 2 years. Prior to that, she was the Chief People and culture Officer at SmartBear and the CPO at Alumni Ventures Group.
Gopi Duddi
(CTO)Gopi joined Couchbase in 2022 as an SVP of Engineering, moving into the role of CTO in 2025. Prior to this, he spent 10 years at Amazon AWS, joining in 2012 as a Senior Manager of Database Services before moving into the role of GM. He also spent 7 years at IBM In various Managerial roles.
Josh Harbert
(CMO)Josh is also the co-founder and President of SustainableIT.org. Previously, he served as the CMO at Delphix and the VP of Marketing at Tanium and Qumulo.
Amir Jafari
(CFO)Amir is also the CFO/Head of Finance & Operations at Blend. Previously, he served as the CFO at Plastiq and Reputation.com.
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