Vice President of Product Marketing, Contentful
$310-340k
+ Stock Options. Eligible for equity awards, annual bonuses, short- and long-term incentives, and program-specific awards
Content management platform
Job no longer available
Content management platform
501-1000 employees
Job no longer available
$310-340k
+ Stock Options. Eligible for equity awards, annual bonuses, short- and long-term incentives, and program-specific awards
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- 15+ years of experience in product marketing leadership roles, with a proven track record of building, scaling and managing high-performing teams while driving successful go-to-market strategies
- Experience in SaaS or digital-first platforms, particularly in content management, API-driven products, or marketing ecosystems
- Strong expertise in developing product messaging and positioning, a deep understanding of competitive differentiation, and applying messaging across multiple different personas
- Demonstrated success in leading launches multiple times a year to scale new products. Experience in launching in new categories in the global market is a plus
- Exceptional communication skills, with the ability to distill complex technical concepts into clear, simple and engaging narratives for diverse audiences
- Analytical and strategic mindset, with experience using data to inform decisions and track the success of product marketing initiatives
- Proven ability to collaborate with product management, sales, marketing, enablement and customer teams to drive alignment and achieve business objectives
- Experience in leading product marketing efforts across multiple product lines, including product launches, sales enablement, and market expansion strategies
- Creativity mindset with the ability to challenge the status quo, dream big, take risks and influence execution of new ideas
- Prior experience in senior product marketing roles at fast-growing companies is a plus
What the job involves
- This individual will play a key role in driving the global product marketing strategy for Contentful’s portfolio, delivering customer-driven innovation and accelerating growth in an evolving market
- As the Vice President of Product Marketing Management, you will lead the global product marketing strategy and oversee a talented team responsible for positioning, messaging, competitive analysis, and go-to-market execution
- You will be responsible for shaping the future of Contentful’s product offerings while collaborating cross-functionally with product management, sales, and customer success teams
- Your leadership will directly impact product adoption, customer satisfaction, and revenue growth
- Lead and scale the global product marketing function, driving go-to-market strategies across Contentful’s product portfolio
- Develop and communicate clear, impactful product messaging and positioning that resonates with target audiences and differentiates Contentful in a competitive market
- Collaborate with product management to drive product roadmaps that align with market needs and deliver measurable business impact
- Conduct market and competitive analysis, using insights to inform product development and strategic positioning
- Develop and execute successful product launches that maximize market impact and customer adoption
- Oversee the creation of compelling sales enablement materials, including demos, case studies, and presentations, to support both direct sales and partner sales channels
- Drive product marketing campaigns that align with content, demand generation, and customer success initiatives
- Lead and mentor a high-performing team of product marketers, fostering a culture of collaboration, innovation, and results
- Act as a thought leader both internally and externally, representing Contentful at industry events, in media interactions, and with analysts
- Partner with executive leadership and cross-functional teams to ensure product marketing efforts align with broader company goals and KPIs
- Provide strategic guidance on pricing and packaging strategies, working closely with finance and product teams
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Diversity is a priority
"I really like the no-nonsense approach to D+E+I in Contentful. We employ people from over 70 nationalities, there are a lot of grassroots employee..."
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $331.1m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- 16 weeks of paid parental leave to care for and focus on your growing family
- New hire office equipment stipend. Get the gear you need to work at your best
Company values
- Be humble - We are not centered on ourselves, but focus on the needs and contributions of others around them
- Embody a growth mindset - We believe in our collective potential to develop and evolve through dedication and continuous learning
- Start with the customer and work backwards - The first question we ask is “What customer need does this solve?” and treats each customer with empathy
- Strive together - Creating anything of significance without collaboration is challenging, so we work hard together to make an impact
Company HQ
Brunnenviertel, Berlin, Germany
Articles
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
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