Senior SEO Associate, Red Ventures
Bankrate
$90-140k
More information about location
3 days a week in office
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$90-140k
More information about location
3 days a week in office
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- Someone who wants to work a Hybrid Work Schedule:
- Ability to work at our Fort Mill, SC or New York, NY office Tuesdays, Wednesdays, and Thursdays. (Hybrid)
- Ability to work from home on Mondays and Fridays
- Strategic brand road mapping, navigating the big picture through execution including web design, category expansion, and content planning
- A self-starting, curious, proven performer with at least 4 years of SEO experience
- Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove effectiveness of tactics
- Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
- Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data
- Comfortability with measuring, interpreting, and making fast-paced decisions based on large volumes of marketing performance data
- Belief in the intersectionality of SEO and a strong user experience
- Familiarity with a number of SEO suites and tools including: SEO Clarity, SEMRush, Ahrefs, and/or Screaming Frog
- Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Looker/Looker Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, and/or other common reporting platforms
- Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy
- Comfortable with basic HTML for on-page SEO tactics
- Able to communicate with Engineering teams for Technical SEO fixes and UX updates
- Experience coaching direct reports, managing performance, creating a vision, and setting goals for a team
- Comfortable working with business leaders in forecasting, competitive analysis, and business modeling
What the job involves
- Bankrate is seeking an experienced, Senior SEO Associate to help drive growth through our organic strategy
- This role will encompass building and evolving our SEO strategy for one of Bankrate's core, personal finance verticals
- Being a Senior SEO Associate at Bankrate allows you to work alongside a highly skilled SEO community, expert Editorial team, advanced Software Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility
- You will have the opportunity to influence strategy development in partnership with SEO leadership, execute on an innovative SEO strategy, and work with internal product teams to develop tooling that enables you to glean better and faster insights
- Set Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy from the ground up, collaborating with world-class Editorial, UX, and creative teams
- Analyze organic search landscapes to find opportunities that defend industry-leading market share, drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
- Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent
- Leverage proprietary in-house marketing tools to inform strategic decisions with data
- Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L
- Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company values
- We are committed to inclusion
- We pay it forward
- We get better every day
- We challenge what's possible
Company HQ
Indian Land, SC
Articles
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
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